Details

5min
Google Place Details Results
﻿DESKTOP TABLET MOBILE 
Scale SERP parses Place Details into the  place_details  object in the JSON output when the  search_type=place_details  request parameter is set and the  data_id  request parameter is set to a valid  data_id  as-returned by a  search_type=places  Places requests.
Google Place Details Results
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Below is an example of how the Place Details are represented in the Scale SERP result JSON with the data_id request parameter:
JSON
{
  "request_info": {
    "success": true,
    "credits_used": 1,
    "credits_used_this_request": 1,
    "credits_remaining": 19999,
    "credits_reset_at": "2021-01-01T00:00:00.000Z"
  },
  "search_metadata": {
    "created_at": "2021-01-01T00:00:00.000Z",
    "processed_at": "2021-01-01T00:00:00.000Z",
    "total_time_taken": 1.5,
    "html_url": "https://api.scaleserp.com/search?api_key=APIKEY&search_type=place_details&data_cid=3171214220453940517&hl=en&output=html",
    "json_url": "https://api.scaleserp.com/search?api_key=APIKEY&search_type=place_details&data_cid=3171214220453940517&hl=en&output=json"
  },
  "search_parameters": {
    "search_type": "place_details",
    "data_cid": "3171214220453940517",
    "engine": "google"
  },
  "search_information": {
    "original_query_yields_zero_results": false
  },
  "place_details": {
    "title": "Little Italy Pizza",
    "type": "Pizza restaurant",
    "order": [
      {
        "text": "littleitalypizzaparkpl.com",
        "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
      },
      {
        "text": "slicelife.com",
        "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
      },
      {
        "text": "grubhub.com",
        "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "text": "ubereats.com",
        "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "text": "seamless.com",
        "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "text": "doordash.com",
        "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
      },
      {
        "text": "postmates.com",
        "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      }
    ],
    "reservations": [
      {
        "text": "eatlittleitalypizza.com",
        "link": "http://eatlittleitalypizza.com/"
      }
    ],
    "menu": [
      {
        "text": "littleitalypizzaparkpl.com",
        "link": "https://www.littleitalypizzaparkpl.com/menu"
      }
    ],
    "category": "Pizza restaurant",
    "website": "https://www.littleitalypizzaparkpl.com/",
    "description": "Pizza by the slice, full pies & calzones are prepared for takeout & delivery at this counter.",
    "rating": 4.3,
    "reviews": 387,
    "address": "11 Park Pl, New York, NY 10007, United States",
    "phone": "+1 212-227-7077",
    "hours": [
      {
        "name": "Monday",
        "value": "10AM–7PM"
      },
      {
        "name": "Tuesday",
        "value": "10AM–7PM"
      },
      {
        "name": "Wednesday",
        "value": "10AM–7PM"
      },
      {
        "name": "Thursday",
        "value": "10AM–7PM"
      },
      {
        "name": "Friday",
        "value": "10AM–7PM"
      },
      {
        "name": "Saturday",
        "value": "Closed"
      },
      {
        "name": "Sunday",
        "value": "Closed"
      }
    ],
    "opening_hours": {
      "per_day": [
        {
          "name": "Monday",
          "value": "10AM–7PM",
          "day_number": 1,
          "parsed": [
            {
              "open": "10AM",
              "close": "7PM"
            }
          ]
        },
        {
          "name": "Tuesday",
          "value": "10AM–7PM",
          "day_number": 2,
          "parsed": [
            {
              "open": "10AM",
              "close": "7PM"
            }
          ]
        },
        {
          "name": "Wednesday",
          "value": "10AM–7PM",
          "day_number": 3,
          "parsed": [
            {
              "open": "10AM",
              "close": "7PM"
            }
          ]
        },
        {
          "name": "Thursday",
          "value": "10AM–7PM",
          "day_number": 4,
          "parsed": [
            {
              "open": "10AM",
              "close": "7PM"
            }
          ]
        },
        {
          "name": "Friday",
          "value": "10AM–7PM",
          "day_number": 5,
          "parsed": [
            {
              "open": "10AM",
              "close": "7PM"
            }
          ]
        },
        {
          "name": "Saturday",
          "value": "Closed",
          "day_number": 6
        },
        {
          "name": "Sunday",
          "value": "Closed",
          "day_number": 0
        }
      ]
    },
    "order_food": [
      {
        "name": "littleitalypizzaparkpl.com",
        "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
      },
      {
        "name": "slicelife.com",
        "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
      },
      {
        "name": "grubhub.com",
        "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "name": "ubereats.com",
        "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "name": "seamless.com",
        "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "name": "doordash.com",
        "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
      },
      {
        "name": "postmates.com",
        "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      }
    ],
    "known_attributes": [
      {
        "attribute": "kc:/collection/knowledge_panels/local_reviewable:star_score",
        "value": [
          {
            "name": "387 Google reviews",
            "link": "#"
          }
        ],
        "name": "kc:/collection/knowledge_panels/local_reviewable:star_score"
      },
      {
        "attribute": "kc:/local:locationhints",
        "value": [
          {
            "name": "New York City Hall",
            "link": "/search?hl=en&output=search&q=New+York+City+Hall&ludocid=9159908730578468871&gsas=1&ibp=gwp;0,7&lsig=AB86z5Wl7mEiLKRDrp3Mr8pDXfCY"
          }
        ],
        "name": "kc:/local:locationhints",
        "link": "https://www.google.com/search?hl=en&output=search&q=New+York+City+Hall&ludocid=9159908730578468871&gsas=1&ibp=gwp;0,7&lsig=AB86z5Wl7mEiLKRDrp3Mr8pDXfCY"
      },
      {
        "attribute": "kc:/location/location:address",
        "value": "11 Park Pl, New York, NY 10007, United States",
        "name": "Address",
        "link": "https://www.google.com/search?hl=en&q=little+italy+pizza+new+york+address&ludocid=3171214220453940517&sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQ6BN6BAgAEAI"
      },
      {
        "attribute": "kc:/local/services:service_area_description",
        "value": [
          {
            "name": "10007"
          }
        ],
        "name": "kc:/local/services:service_area_description"
      },
      {
        "attribute": "kc:/location/location:hours",
        "value": "Open ⋅ Closes 7PMTakeout: Now ⋅ Ends 7:30PM · More hoursUpdated by business 1 week agoMonday10AM–7PMTuesday10AM–7PMWednesday10AM–7PMThursday10AM–7PMFriday10AM–7PMSaturdayClosedSundayClosedUpdated by business 1 week agoSuggest an editUnable to add this file. Please check that it is a valid photo.",
        "name": "Hours",
        "link": "https://www.google.com/search?hl=en&q=little+italy+pizza+new+york+hours&ludocid=3171214220453940517&sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQ6BN6BAgGEBo"
      },
      {
        "attribute": "kc:/local:scalable_attributes_group",
        "value": [
          {
            "name": "More details",
            "link": "#"
          }
        ],
        "name": "kc:/local:scalable_attributes_group"
      },
      {
        "attribute": "kc:/local:menu",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/menu"
          }
        ],
        "name": "Menu"
      },
      {
        "attribute": "kc:/local:table_reservations",
        "value": [
          {
            "name": "eatlittleitalypizza.com",
            "link": "http://eatlittleitalypizza.com/"
          }
        ],
        "name": "Reservations"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
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          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
      },
      {
        "attribute": "kc:/local:order_food",
        "name": "Order",
        "value": [
          {
            "name": "littleitalypizzaparkpl.com",
            "link": "https://www.littleitalypizzaparkpl.com/online-ordering"
          },
          {
            "name": "slicelife.com",
            "link": "https://slicelife.com/restaurants/ny/new-york/10007/little-italy-pizza-new-york/menu?utm_campaign=google-order-action-link"
          },
          {
            "name": "grubhub.com",
            "link": "https://www.grubhub.com/restaurant/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "ubereats.com",
            "link": "https://www.ubereats.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "seamless.com",
            "link": "https://www.seamless.com/menu/little-italy-gourmet-pizza-11-park-pl-new-york/64701?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          },
          {
            "name": "doordash.com",
            "link": "https://www.doordash.com/store/little-italy-pizza-new-york-221985/?utm_campaign=gpa"
          },
          {
            "name": "postmates.com",
            "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
          }
        ],
        "link": "https://www.postmates.com/store/little-italy-pizza/BPf7j6MFSWCbE1AcEPYt4g/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "attribute": "kc:/collection/knowledge_panels/has_phone:phone",
        "value": "+1 212-227-7077",
        "name": "Phone",
        "link": "https://www.google.com/search?hl=en&q=little+italy+pizza+new+york+phone&ludocid=3171214220453940517&sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQ6BN6BAgOEAI"
      },
      {
        "attribute": "kc:/local:place qa",
        "value": "See all questions (1)",
        "name": "Ask a question",
        "link": "#"
      },
      {
        "attribute": "kc:/local:busyness",
        "value": "MonTueWedThuFriSatSun10 AM: Usually not busyUsually no wait10 AM: Usually not busyUsually no wait9a9a9a12p12p12p3p3p3p6p6p6p9p9p9p",
        "name": "Popular times"
      },
      {
        "attribute": "kc:/collection/knowledge_panels/local_reviewable:review_summary",
        "name": "Google policies",
        "value": "Google policies",
        "link": "https://support.google.com/contributionpolicy/answer/7400114?ref_topic=7422769"
      },
      {
        "attribute": "kc:/collection/knowledge_panels/local_reviewable:review_summary",
        "name": "meal",
        "value": "place",
        "link": "https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s116042106216620574880!2s0x89c25a18c1ff850d:0x2c026a881cd30d25?sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQv_QBegQIAxAT"
      },
      {
        "attribute": "kc:/collection/knowledge_panels/local_reviewable:review_summary",
        "name": "staff",
        "value": "service",
        "link": "https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s116439807633767989473!2s0x89c25a18c1ff850d:0x2c026a881cd30d25?sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQv_QBegQIAxAX"
      },
      {
        "attribute": "kc:/collection/knowledge_panels/local_reviewable:review_summary",
        "name": "customer use",
        "value": "price",
        "link": "https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s109038434487708424359!2s0x89c25a18c1ff850d:0x2c026a881cd30d25?sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQv_QBegQIAxAb"
      },
      {
        "attribute": "kc:/local:sideways refinements",
        "name": "People also search for",
        "value": "People also search for",
        "link": "https://www.google.com/search?hl=en&tbm=lcl&q=Little+Italy+Pizza&rflfq=1&num=20&stick=H4sIAAAAAAAAAB2QS0oDQRiEyUJxKY64mNUc4X8_jiC4yBUGiRgIJCTZmON4As_lKax2MzDV1VVf9cP9PGkwV5RYkakYRfD8zCpMRCGmOGzy7ILqQlypkl6EWyxm88SabuEi5kbqIZqwMiVLW3lbmJZyyjyFhqW6hgd7Z3cERBIW1WIrayRKQ0wjUeIGGWmkGfk8lboTYMa3ZCTH_IgwbkSoJQXARrc2R4UJ_s0ltBo1Is6mzuiOcBOBmJJQMcRVFFcS46cGexf2WUZSZfIIJVIFL-CDAc7mw1qJZ-LI5uQ2sX-rZBVcQSpSPcbJoGrrpsIqiQZIaw8vMNGMZ6XwRifnz2bzu3nZ7o6nw25ZD5fjctmt5_fP5eN4_r57ettfrzh4va6Hr2W7v93WP4_wUjDHAQAA&sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQ6nUoAHoECAkQAQ"
      },
      {
        "attribute": "kc:/local:sideways refinements",
        "name": "View 15+ more",
        "value": "View 15+ more",
        "link": "https://www.google.com/search?hl=en&tbm=lcl&q=Little+Italy+Pizza&rflfq=1&num=20&stick=H4sIAAAAAAAAAB2QS0oDQRiEyUJxKY64mNUc4X8_jiC4yBUGiRgIJCTZmON4As_lKax2MzDV1VVf9cP9PGkwV5RYkakYRfD8zCpMRCGmOGzy7ILqQlypkl6EWyxm88SabuEi5kbqIZqwMiVLW3lbmJZyyjyFhqW6hgd7Z3cERBIW1WIrayRKQ0wjUeIGGWmkGfk8lboTYMa3ZCTH_IgwbkSoJQXARrc2R4UJ_s0ltBo1Is6mzuiOcBOBmJJQMcRVFFcS46cGexf2WUZSZfIIJVIFL-CDAc7mw1qJZ-LI5uQ2sX-rZBVcQSpSPcbJoGrrpsIqiQZIaw8vMNGMZ6XwRifnz2bzu3nZ7o6nw25ZD5fjctmt5_fP5eN4_r57ettfrzh4va6Hr2W7v93WP4_wUjDHAQAA&sa=X&ved=2ahUKEwjntp7j4-XzAhVvkIsKHaqzDcQQ63UoAXoECAkQAg"
      },
      {
        "attribute": "kc:/local:sideways refinements",
        "name": "2 Bros. Pizza",
        "value": "2 Bros. PizzaPizza",
        "link": "#"
      },
      {
        "attribute": "kc:/local:sideways refinements",
        "name": "Percy's Pizza",
        "value": "Percy's PizzaPizza",
        "link": "#"
      },
      {
        "attribute": "kc:/local:sideways refinements",
        "name": "Caruso's",
        "value": "Caruso'sPizza",
        "link": "#"
      },
      {
        "attribute": "kc:/local:sideways refinements",
        "name": "Sofia Pizza Shoppe",
        "value": "Sofia Pizza ShoppePizza",
        "link": "#"
      }
    ],
    "people_also_search_for": [
      {
        "name": "2 Bros. Pizza",
        "category": "Pizza"
      },
      {
        "name": "Percy's Pizza",
        "category": "Pizza"
      },
      {
        "name": "Caruso's",
        "category": "Pizza"
      },
      {
        "name": "Sofia Pizza Shoppe",
        "category": "Pizza"
      }
    ]
  }
}
﻿
﻿
Scale SERP returns the following properties for  search_type=place_details  requests with the data_id parameter:
Property
Type
Description
place_details
object
The Place Details object has the following properties:
title
number
The title of the place.
﻿
type
string
A type of the place.
﻿
category
string
A category of the place.
﻿
website
string
A website URL of the place, if shown.
﻿
description
string
A description of the place.
﻿
address
string
A address of the place.
﻿
phone
string
A phone number of the place.
﻿
rating
number
The customer rating of the place, out of 5.
﻿
reviews
number
The number of customer reviews the place has received.
﻿
unclaimed
boolean
Setto true when the Google My Business listing shown in the place result has not been "claimed" by the owner.
﻿
hours
array
An array of objects representing the opening hours of the Place. Each object contains a name and value string property.
﻿
opening_hours
array
An array of objects representing the opening hours of the Place in a more extensively parsed form.
﻿
people_also_search_for
array
An array of objects from the 'people also search for' section. Each object contains a name and category string property.
﻿
menu
array
An array of objects representing the available menus of the Place. Each object contains a text and link string property.
﻿
reservations
array
An array of objects representing the reservation links for Place. Each object contains a text and link string property.
﻿
order
array
An array of objects representing the ordering links for Place. Each object contains a text and link string property.
﻿
order_food
array
An array of objects representing the specific food-ordering links for Place. Each object contains a text and link string property.
﻿
known_attributes
array
Known Attributes Array 
An array of objects containing the known attributes shown on the place details page.
﻿
attribute
string
The attribute name of the known attribute.
﻿
value
object
An object containing a name and optional link property showing the value of the known attribute.
﻿
name
string
The name of the known attribute.
﻿
link
string
The link of the known attribute.
﻿
value
string
The value of the known attribute.
﻿
Below is an example of how the Place Details are represented in the ScaleSerp result JSON with the data_cid request parameter.
JSON
{
  "request_info": {
    "success": true,
    "credits_used": 24446,
    "credits_used_this_request": 1,
    "credits_remaining": 975554,
    "credits_reset_at": "2023-03-11T15:48:26.000Z"
  },
  "search_parameters": {
    "engine": "google",
    "search_type": "place_details",
    "data_cid": "15067408350310392047",
    "hl": "en"
  },
  "search_metadata": {
    "created_at": "2024-10-23T20:12:57.196Z",
    "processed_at": "2024-10-23T20:13:01.410Z",
    "total_time_taken": 4.21,
    "engine_url": "https://www.google.com/maps?hl=en&cid=15067408350310392047",
    "html_url": "https://api.scaleserp.com/live/search?api_key={api_key}&engine=google&search_type=place_details&data_cid=15067408350310392047&hl=en&output=html",
    "json_url": "https://api.scaleserp.com/live/search?api_key={api_key}&engine=google&search_type=place_details&data_cid=15067408350310392047&hl=en&output=json"
  },
  "search_information": {
    "original_query_yields_zero_results": false
  },
  "place_details": {
    "data_id": "0x5490150050978d81:0xd11a3010660160ef",
    "data_cid": "15067408350310392047",
    "title": "McDonald’s",
    "address": "140 4th Ave N #130, Seattle, WA 98109",
    "address_breakdown": {
      "address1": "140 4th Ave N #130",
      "city": "Seattle",
      "state": "Washington",
      "zipcode": "98109",
      "country": "US"
    },
    "website": "https://www.mcdonalds.com/us/en-us/location/wa/seattle/140-4th-ave-n-suite-130/39974.html",
    "rating": 4.3,
    "reviews": 144,
    "type": "Fast food restaurant",
    "category": "Fast food restaurant",
    "categories": [
      "Fast food restaurant"
    ],
    "description": "Classic, long-running fast-food chain known for its burgers & fries.",
    "phone": "+12065312328",
    "opening_hours": {
      "per_day": [
        {
          "name": "Wednesday",
          "value": "7 AM–11 PM",
          "date": "2024-10-23",
          "day_number": 3,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Thursday",
          "value": "7 AM–11 PM",
          "date": "2024-10-24",
          "day_number": 4,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Friday",
          "value": "7 AM–11 PM",
          "date": "2024-10-25",
          "day_number": 5,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Saturday",
          "value": "7 AM–11 PM",
          "date": "2024-10-26",
          "day_number": 6,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Sunday",
          "value": "7 AM–11 PM",
          "date": "2024-10-27",
          "day_number": 0,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Monday",
          "value": "7 AM–11 PM",
          "date": "2024-10-28",
          "day_number": 1,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Tuesday",
          "value": "7 AM–11 PM",
          "date": "2024-10-29",
          "day_number": 2,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        }
      ]
    },
    "wheelchair_accessibility": [
      "Wheelchair accessible entrance",
      "Wheelchair accessible restroom"
    ],
    "gps_coordinates": {
      "latitude": 47.61958279999999,
      "longitude": -122.34870149999999
    },
    "knowledge_graph_id": "/g/11y36n7yc8",
    "business_availability_modes": [
      {
        "text": "Outdoor seating",
        "id": "/geo/type/establishment_poi/has_seating_outdoors"
      },
      {
        "text": "Delivery",
        "id": "/geo/type/establishment_poi/has_delivery"
      },
      {
        "text": "Takeout",
        "id": "/geo/type/establishment_poi/has_takeout"
      },
      {
        "text": "Dine-in",
        "id": "/geo/type/establishment_poi/serves_dine_in"
      }
    ],
    "rating_breakdown": {
      "one_star": 17,
      "two_star": 3,
      "three_star": 4,
      "four_star": 12,
      "five_star": 108
    }
  }
}
{
  "request_info": {
    "success": true,
    "credits_used": 24446,
    "credits_used_this_request": 1,
    "credits_remaining": 975554,
    "credits_reset_at": "2023-03-11T15:48:26.000Z"
  },
  "search_parameters": {
    "engine": "google",
    "search_type": "place_details",
    "data_cid": "15067408350310392047",
    "hl": "en"
  },
  "search_metadata": {
    "created_at": "2024-10-23T20:12:57.196Z",
    "processed_at": "2024-10-23T20:13:01.410Z",
    "total_time_taken": 4.21,
    "engine_url": "https://www.google.com/maps?hl=en&cid=15067408350310392047",
    "html_url": "https://api.scaleserp.com/live/search?api_key={api_key}&engine=google&search_type=place_details&data_cid=15067408350310392047&hl=en&output=html",
    "json_url": "https://api.scaleserp.com/live/search?api_key={api_key}&engine=google&search_type=place_details&data_cid=15067408350310392047&hl=en&output=json"
  },
  "search_information": {
    "original_query_yields_zero_results": false
  },
  "place_details": {
    "data_id": "0x5490150050978d81:0xd11a3010660160ef",
    "data_cid": "15067408350310392047",
    "title": "McDonald’s",
    "address": "140 4th Ave N #130, Seattle, WA 98109",
    "address_breakdown": {
      "address1": "140 4th Ave N #130",
      "city": "Seattle",
      "state": "Washington",
      "zipcode": "98109",
      "country": "US"
    },
    "website": "https://www.mcdonalds.com/us/en-us/location/wa/seattle/140-4th-ave-n-suite-130/39974.html",
    "rating": 4.3,
    "reviews": 144,
    "type": "Fast food restaurant",
    "category": "Fast food restaurant",
    "categories": [
      "Fast food restaurant"
    ],
    "description": "Classic, long-running fast-food chain known for its burgers & fries.",
    "phone": "+12065312328",
    "opening_hours": {
      "per_day": [
        {
          "name": "Wednesday",
          "value": "7 AM–11 PM",
          "date": "2024-10-23",
          "day_number": 3,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Thursday",
          "value": "7 AM–11 PM",
          "date": "2024-10-24",
          "day_number": 4,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Friday",
          "value": "7 AM–11 PM",
          "date": "2024-10-25",
          "day_number": 5,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Saturday",
          "value": "7 AM–11 PM",
          "date": "2024-10-26",
          "day_number": 6,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Sunday",
          "value": "7 AM–11 PM",
          "date": "2024-10-27",
          "day_number": 0,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Monday",
          "value": "7 AM–11 PM",
          "date": "2024-10-28",
          "day_number": 1,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        },
        {
          "name": "Tuesday",
          "value": "7 AM–11 PM",
          "date": "2024-10-29",
          "day_number": 2,
          "parsed": [
            {
              "open": "7 AM",
              "close": "11 PM"
            }
          ]
        }
      ]
    },
    "wheelchair_accessibility": [
      "Wheelchair accessible entrance",
      "Wheelchair accessible restroom"
    ],
    "gps_coordinates": {
      "latitude": 47.61958279999999,
      "longitude": -122.34870149999999
    },
    "knowledge_graph_id": "/g/11y36n7yc8",
    "business_availability_modes": [
      {
        "text": "Outdoor seating",
        "id": "/geo/type/establishment_poi/has_seating_outdoors"
      },
      {
        "text": "Delivery",
        "id": "/geo/type/establishment_poi/has_delivery"
      },
      {
        "text": "Takeout",
        "id": "/geo/type/establishment_poi/has_takeout"
      },
      {
        "text": "Dine-in",
        "id": "/geo/type/establishment_poi/serves_dine_in"
      }
    ],
    "rating_breakdown": {
      "one_star": 17,
      "two_star": 3,
      "three_star": 4,
      "four_star": 12,
      "five_star": 108
    }
  }
}
﻿
﻿
ScaleSerp returns the following properties for  search_type=place_details  requests with the data_cid parameter:
﻿
Property
Type
Description
place_details
object
The Place Details object has the following properties:
﻿
data_id
string
Hexidecimal-encoded ID useful for some SEO applications. 
﻿
data_cid
number
The cid of the place result. A CID (Customer ID Number) is a unique identifier Google assigns to a specific business entity. 
﻿
title
number
The title of the place.
﻿
address
string
A address of the place.
﻿
address_breakdown
object
addres breakdown Array 
An array of objects containing the address broken down
﻿
﻿
address
string
the address
﻿
city
string
the city
﻿
state
string
the state
﻿
zipcode
string
the zip code
﻿
country
string
the country
﻿
website
string
A website URL of the place, if shown.
﻿
rating
number
The customer rating of the place, out of 5.
﻿
reviews
number
The number of customer reviews the place has received.
﻿
type
string
A type of the place.
﻿
category
string
A category of the place.
﻿
categories
object
An array with multiple categories of the entity.
﻿
description
string
A description of the place.
﻿
phone
string
A phone number of the place.
﻿
unclaimed
boolean
Set to true when the Google My Business listing shown in the place result has not been "claimed" by the owner.
﻿
hours
array
An array of objects representing the opening hours of the Place. Each object contains a name and value string property.
﻿
opening_hours
array
An array of objects representing the opening hours of the Place in a more extensively parsed form.
-
wheelchair_accessibility
object
An object containing accessibility options such as seating, parking, restroom, and entrance
﻿
gps_coordinates
object
An object containing latitutde and longitude number properties being the lat and long of the place result
﻿
knowledge_graph_id
string
The unique knowledge graph identifier for the entity
﻿
business_availability_modes
array
business availability array 
An array of objects containing the known business attributes shown on the place details page.
﻿
﻿
text
string
the business attributes, a unique descriptor such as 'outdoor seating', or 'takeout'
﻿
id
string
the id of the business attribute
﻿
rating_breakdown
array
rating_breakdown Array 
An array of objects containing the ratings breakdown of the business
﻿
﻿
one_star
number
the total number of one star ratings
﻿
two_star
number
the total number of one star ratings
﻿
﻿
﻿
Next Steps
     Google Place Details Parameters﻿
Property	Type	Description
place_details	object	The Place Details object has the following properties: title number The title of the place. type string A type of the place. category string A category of the place. website string A website URL of the place, if shown. description string A description of the place. address string A address of the place. phone string A phone number of the place. rating number The customer rating of the place, out of 5. reviews number The number of customer reviews the place has received. unclaimed boolean Setto true when the Google My Business listing shown in the place result has not been "claimed" by the owner. hours array An array of objects representing the opening hours of the Place. Each object contains a name and value string property. opening_hours array An array of objects representing the opening hours of the Place in a more extensively parsed form. people_also_search_for array An array of objects from the 'people also search for' section. Each object contains a name and category string property. menu array An array of objects representing the available menus of the Place. Each object contains a text and link string property. reservations array An array of objects representing the reservation links for Place. Each object contains a text and link string property. order array An array of objects representing the ordering links for Place. Each object contains a text and link string property. order_food array An array of objects representing the specific food-ordering links for Place. Each object contains a text and link string property. known_attributes array Known Attributes Array An array of objects containing the known attributes shown on the place details page. attribute string The attribute name of the known attribute. value object An object containing a name and optional link property showing the value of the known attribute. name string The name of the known attribute. link string The link of the known attribute. value string The value of the known attribute.
Property	Type	Description
place_details	object	The Place Details object has the following properties: data_id string Hexidecimal-encoded ID useful for some SEO applications. data_cid number The cid of the place result. A CID (Customer ID Number) is a unique identifier Google assigns to a specific business entity. title number The title of the place. address string A address of the place. address_breakdown object addres breakdown Array An array of objects containing the address broken down address string the address city string the city state string the state zipcode string the zip code country string the country website string A website URL of the place, if shown. rating number The customer rating of the place, out of 5. reviews number The number of customer reviews the place has received. type string A type of the place. category string A category of the place. categories object An array with multiple categories of the entity. description string A description of the place. phone string A phone number of the place. unclaimed boolean Set to true when the Google My Business listing shown in the place result has not been "claimed" by the owner. hours array An array of objects representing the opening hours of the Place. Each object contains a name and value string property. opening_hours array An array of objects representing the opening hours of the Place in a more extensively parsed form. - wheelchair_accessibility object An object containing accessibility options such as seating, parking, restroom, and entrance gps_coordinates object An object containing latitutde and longitude number properties being the lat and long of the place result knowledge_graph_id string The unique knowledge graph identifier for the entity business_availability_modes array business availability array An array of objects containing the known business attributes shown on the place details page. text string the business attributes, a unique descriptor such as 'outdoor seating', or 'takeout' id string the id of the business attribute rating_breakdown array rating_breakdown Array An array of objects containing the ratings breakdown of the business one_star number the total number of one star ratings two_star number the total number of one star ratings
Updated 23 Oct 2024
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