Product Updates
We're continuously updating SerpWow to add features and functionality, most of which are a direct result of requests from customers. See the latest updates below. Within the SerpWow Dashboard you can subscribe to be alerted via email when new updates are released.
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Enhancement | Enhanced extraction – Carousel in Google web results Google’s carousel (or list carousel) feature typically appears at the top of the search results page, displaying a list of items that provide information relevant to the user's query, e.g., “popular movies.” This type of carousel is returned for a variety of queries, such as a search for a listicle or movies/movie casts, music and sports teams. Each card of a carousel includes an image and might include a caption or other relevant details. SerpWow can now capture more data from these carousels. The carousel object now includes more details i.e. link, image, and rating (where applicable).
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New Feature | Capture real-time Google News Top Stories overview Google News Top Stories shows breaking news based on location, language and timing. Whether you’re integrating a news feed into a product or analyzing news to understand how to improve your News ranking, SerpWow can now provide you results for the major news stories of the moment on news.google.com based on location and language. SerpWow extracts details of the top stories results along with related_NewsStories when you request search_type=news_top_stories (desktop only). *Note: This differs from type=news because it does not require a query parameter and extracts the default info displayed on news.google.com.
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Enhancement | Find wheelchair accessibility info in Google Places results – Maps search and Place details SerpWow's Google Places results now include data to indicate if a business displays that it’s wheelchair accessible. For search_type=places on Google Maps, a business can have a wheelchair accessible icon or a crossed-off icon, indicating it’s not accessible. SerpWow returns: wheelchair_accessible = true / false For search_type=place_details requests with the data_cid parameter, SerpWow will return: wheelchair_accessibility object containing accessibility options such as seating, parking, restroom, and entrance.
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New Feature | Google: Sponsored Experiences now in Google Search results SerpWow Google Search results now return an array of sponsored experiences – Tickets & tours. Track competitors and spot new opportunities to stand out and drive revenue with this ad format. Data included: title link domain block_position source rating reviews price description (i.e. "entry included," "free cancelation"
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New Feature | Get Top sights in Google Search results Google's Top sights is a SERP feature that displays a rectangular box with 3-4 places to see or attractions, for a search query that mentions a location. See if your business is showing up for queries mentioning your business location, and track other businesses in your area that are landing a spot in this feature. SerpWow returns an array with the following data for Top sights: position title rating reviews description
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New Feature | SerpWow is ready to support you as you expand from just traditional SEO strategy into the rapidly developing world of GEO (Generative Engine Optimization) – optimizing for generative AI and answer engines. SerpWow now provides Google AI Overview data (desktop, US only for now) to support your efforts in understanding and growing generative search performance. -Adapt content: The new data can help you understand Search Algorithm changes so you can adjust their keyword strategies -Optimize for AI-driven features: You get this data from a reliable source (us!) to run keywords at scale How to Request AI Overview Data -Set engine=google and add include_ai_overview=true as a parameter in your request -Make sure domain is set to .com (or input a US location) -Make sure you do not make it a mobile search (desktop only!) Data Returned ai_overview_banner - the banner ai_overview_contents type- header or list text - content ai_overview_sources source_title source_description source_url source_image source_name Let us know if we can help you with AIO results!
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Enhancement | Google: Search – update to ad results In an effort to make our parsing more efficient, resulting in faster response times and delivering more consistent results, we’ve updated the block_position field to return a number value across all object responses, including the ads array. A new field, relative_block_position, has been added to the ads array. This field will replace the previous block_position functionality and will return a response of top or bottom. |
New Feature | From Sources Across the Web added to Google search results! SerpWow now includes From sources across the web results in the found_on_the_web object in Google desktop and mobile search results. Google's "From sources across the web" SERP feature shows users a collection of related summary content from various sources in a carousel or block format within the search results.
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New Feature | Buying Guide added to Google search results! SerpWow now includes Buying guide results in Google search results. The Buying guide lets you drill down into the options of products you can buy based on your query with detailed comparisons of product features, prices and other purchasing considerations. SerpWow includes an array of buying_guide results related to the keyword: title items source related_search
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New Feature | SerpWow now includes Google Flights details in Google Search results Google Flights information is now available in SerpWow’s Google Search results. The new flights object includes detailed flight_results and price_trend information, and more.
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New Feature | SerpWow Google Search results now include Google Stocks Start collecting updated stock summaries at scale! SerpWow can now return Google Stocks results in Google Search results. The new stocks object captures title, price details, the snippet - summary of the stock’s recent performance - as well as other key stock statistics.
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New Feature | Things to Know added to Google search results! SerpWow now includes a things_to_know object in Google desktop search results.
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New Feature | Inline Hotels is now supported for Google mobile search results! SerpWow now parses inline_hotels when device=mobile for iPhone and Android..
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New Feature | Apps & Short Videos added to Google search results! SerpWow now includes the apps and short_videos objects in Google mobile search results. The Apps feature displays mobile applications relevant to your search. The Short Videos feature displays search results for queries where a quick video response best fits the search intent.
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New Feature | Jobs and Perspectives added to Google search results SerpWow now includes the Jobs and Perspectives objects in Google search results, desktop and mobile. The Jobs SERP feature provides information related to jobs, highlighting job openings in the searcher’s area or field of interest near the top of the results. The Perspectives carousel in search results is intended to help you see different perspectives on certain search topics.
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New Feature | Google Search: Events and Popular products added to results SerpWow now includes events objects in Google search results. This SERP feature displays scheduled events happening at specific times and locations. SerpWow has also added popular_products objects in Google search results. This SERP feature displays a selection of items available for purchase related to your search term. |
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New Feature | Google AI Overview Detection Detects if the Google AI Overview is generated on the search results page. Add the include_ai_overview_check:true parameter in your GET request. ai_overview_included is set to true if the AI Overview is generated on the search page results. NOTE: This only checks for search results where the requestor is NOT logged into a Google account.
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New Feature | Google Search: Discussions and Forums added to SerpWow's search results Google’s Discussions and Forums are now included in SerpWow's search results. The Discussion and Forums object provides links to various forums and online discussions. For example, if you are searching "Planning a Disney vacation," Google will link you to discussions and forums to help you research the topic. The SerpWow discussions_and_forums object returns the properties: discussion_title , link , source information and block_position in its results.
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New Feature | Questions and Answers are now included in SerpWow's Google results Google’s Questions & Answers is a SERP feature that lists the sources for closely related questions and answers based on the question asked in a search query. SerpWow's questions_and_answers object returns the properties: question , answer , votes and source in its results.
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New Feature | Google Search: Explore Brands results available SerpWow now returns the explore_brands object in Google search results (desktop and mobile). The Explore Brands object lists suggested brands based on the search query with product descriptions and links to the product. Properties included are: title , description , link , image and description . Note: This feature is currently only available for engine=google .
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| Meet Our Newest API! 🎉 We’ve just launched Backyard API , our real-time Lowe’s product data API and companion to BigBox API for home improvement data . Let us know what you think of our newest addition or if you need any help. As always, you can try it out free! |
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New Feature | Google Search: Shopping graph results available SerpWow can now return the shopping elements that appear in Search results (desktop and mobile) as shopping_graphs . This Google feature is currently available only for searches on google.com. |
Enhancement | Ad_carousel (sponsored) is now returned in Google Shopping search results Ad_carousel is an array of Sponsored Shopping Result objects found within the carousel.
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| Business Update As a result of significant growth, our infrastructure — namely the dynamic routing of traffic to accommodate high volume customers — has recently required updates. Reworking architecture patterns and proxy configurations has taken us a fair amount of time, which in turn has led to some slower customer issue resolution. We'd like to assure you that we’ve identified and corrected the infrastructural shortcomings, and the outcome is a 50% increase in infrastructure and proxy capacity. We apologize for the potential business interruptions you may have experienced over the last couple months. Our aim is to earn your trust back and continue to support the realization of your business goals. Please don’t hesitate to get in touch if you require further information. |
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Enhancement | Geo-target by latitude and longitude for Google searches SerpWow can now target Google searches by latitude and longitude. Location:lat:37.32646,lon:-121.80163 Make sure to include the gl & hl parameters. |
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Enhancement | Carousel header now returned for Job Pack (Google, EU) SerpWow now returns the "top carousel," or the details (carousel) at the top of a job pack
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New Feature | Knowledge Graph is now returned for Bing Searches A new property for Bing search parsing has been added. The property returns the business title , description , website , category , rating , reviews , address , and phone .
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Enhancement | Enhancement to Bing local_results array Business rating , reviews , and reviews_platform have been added to the local_results array for Bing Search.
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Enhancement | Destination URL added to organic Baidu results The url for organic Baidu results has been added to the organic_results array.
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Enhancement | Live and Video result types added for Google Top Stories Two new boolean properties video and live have been added to top_stories results. True if a top story is video format, False if not. And True when a top story is a live video, False if not.
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Enhancement | Search Tabs added to organic SERP results A search_tabs array property has been added to the search_information object for organic SERP pages. This new property shows which search result types (i.e. Maps, Images, News etc) are available for the given query.
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Enhancement | Scholarly Articles returned for organic web searches A new field scholarly_articles has been added to the APIs organic web search results to expose the Scholarly Articles section (containing links to Google Scholar) at the top of the SERP.
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New Feature | Support for custom S3-compatible object stores in Destinations It's now possible to specify a custom S3 endpoint to have Destinations upload Result Sets to any S3 compatible object store.
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Enhancement | Typical Prices from Across the Web parsed for Google Products A new property for Google Product parsing has been added - typical_prices_across_web . The property shows the low and high price values, parsed with currency values.
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Enhancement | Enhanced Film Info parsing A new film_info object has been added to the organic web search parsing to extract detailed information about film listings, including title, genre, reviews, VOD services etc.
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New Feature | Inline Recipes returned in Google web results A new inline_recipes property has been added to regular Google organic web search results to return the food recipe data shown inline with organic search results.
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Enhancement | Enhanced "about this result" Google organic results parsing The about_this_result parsing has been updated to extract the "search terms" and "related terms" sections of the result.
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New Feature | Nested Results added to organic results parsing A new nested_results array, showing any results nested under an organic result, has been added to objects in the organic_results array for regular web search results for Google.
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Enhancement | HTML review body added to Place Reviews results The full HTML body of the review has been added to search_type=place_reviews responses to allow customized parsing of the HTML content.
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Enhancement | Bing Related Searches SerpWow now returns Related Searches for Bing organic web search requests.
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Enhancement | Select all CSV fields We have added Select All / Select None options to quickly select all CSV fields in the Batch editor and API Playground to make choosing CSV fields much quicker. |
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Enhancement | "has_product_page" property added to Shopping results A new boolean proper has_product_page has been added to search_type=shopping results. When has_product_page=true you may use the id property in a subsequent search_type=product requests' product_id field to request data from that individual product's landing page. Not all results on Google Shopping have an individual product landing page, so you can use the has_product_page property to determine whether a product page is available. |
Enhancement | Video results - "date_utc" and "domain" fields added Two news fields have been added to the Google Video results - domain and date_utc (date UTC is an API-parsed ISO timestamp for the relative date time - i.e. "5 hours ago" shown next to the Google Video result). |
New Feature | "Related Products" added to the Google Products API results Related Products, as shown in the carousel on the Google Product landing page, have been added to the search_type=product request. Price, rating, link, image and product title are retrieved.
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Enhancement | Filter Batches by Last Run date The Batches List API has been updated to allow sorting Batches by last_run date. You can also now filter the Batches by date using the last_run_before and last_run_after request parameters.The Batches Dashboard has also been updated to show the Last Run date for each Batch.
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Enhancement | Per-minute Batch scheduling improvements The Per X Minutes Batch scheduling options have been extended to allow you to run Batches on a "Per X Minute" schedule restricted to specific hours of the day and days of the week or month.The schedule_hours , schedule_days_of_week and schedule_days_of_month can now be used with schedule_type=minutes Batches for additional flexibility. This allows for scenarios such as "run this Batch every 5 minutes, between 9am and 5pm, on weekdays only".
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New Feature | Run Batches on a per-minute schedule Batches can now be scheduled on a per-minute basis, in addition to the existing hourly, daily, weekly and monthly schedules. Set schedule_type=minutes when creating your Batch and specify the per-minute schedule using the schedule_minutes parameter. Per-minute schedules of every minute up to every hour are supported.
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New Feature | Account Balance added to Account API The Account API has been updated to include your current Account Balance in the account_balance_usd property. Your Account Balance is used to settle any Overage charges (to avoid multiple small overage charges being made to your payment card). You can top up your Account Balance at any time on the Account page of the Dashboard. |
New Feature | Grouped "related searches" SerpWow will now return expanded related searches (in addition to the standard related searches already returned) that are grouped under a particular group heading. New properties have been added to the related searches array showing the group name and type. Regular related searches will have type=standard and grouped related searches will have type=group . When type=group then the group_name property is populated.
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New Feature | Local Service Sponsored Ads parsing added Local Service Ads parsing has been added to the API's response and is exposed in the local_service_ads property.
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Enhancement | Rich snippets attributes extraction Parsing of the name/value pair attributes from the rich snippet section of organic results has been added to the API's parsing.
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New Feature | New Batches API endpoint to Stop All queued and running Batches The new Stop All Batches API endpoint allows you to stop all running and queued Batches on your account in one API call. Useful if you have accidentally started a large number of Batches and need a quick way to set them all back to idle . |
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New Feature | Android and iPhone browsers available for mobile SERP parsing The new mobile_type parameter allows you to choose to execute your device=mobile requests using an Android or iPhone mobile browser.
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New Feature | Locations API support for Bing Added the ability to specify a location parameter for Bing requests to mirror that already available for Google requests. Also added the ability to run Bing requests in the context of a specific latitude and longitude.
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We started publishing Product Updates in June 2021, please refer to update emails for updates before this date. |
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