Product Updates

product updates we're continuously updating serpwow to add features and functionality, most of which are a direct result of requests from customers see the latest updates below within the serpwow dashboard https //app serpwow\ com/product updates you can subscribe to be alerted via email when new updates are released may 2025 update type improved google shopping structure + knowledge graph ids in places enhancement we’ve released two enhancements that improve how you parse google shopping and google places data these enhancements improve results fidelity and unlock new opportunities for categorization, entity resolution, and structured integration 1 google shopping categorized carousels now parsed capture structured groupings in type=shopping results what’s new google has introduced categorized product carousels in shopping search results—like “non prescription blue light glasses” or “amber tint blue light glasses”—that now appear above the general “all products” section previously, all results were returned under a flat shopping results list we now parse and retain this category context when it’s available, so you can distinguish results by grouping what this means for you \ you’ll see clearer distinctions between grouped results and “all products” \ your qa and ranking logic can now reflect google’s intent and layout \ you can segment product data by theme or promotion for smarter reporting 2 google places knowledge graph ids now available get structured knowledge graph links for places results what’s new each result in the places results object now includes a knowledge graph id (when available), giving you a stable, structured link to google’s knowledge graph entity for that business or place example response "places results" \[ { "title" "the independent pizzeria", "data cid" "10007672793471846739", "knowledge graph id" "/g/1tfdyk04" } ] what this means for you you can now link places data to google’s structured knowledge graph \ this helps with de duplication, enrichment, and entity resolution \ it’s especially useful for integrating with external location data or knowledge systems for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type expanded google serp coverage now includes menu highlights, refine products, and more enhancement we’ve rolled out several enhancements to serpwow’s google web results to capture more rich features from both desktop and mobile serps—giving you deeper insight into related search behavior, product discovery, and restaurant visibility what’s new the following structured serp features are now parsed and returned when present in google results 1 “find results on” (desktop & mobile) captures links to third party marketplaces or content hubs related to the search includes structured fields like title source (e g , gumtree, facebook) domain, link, image, and position 2 "people also search for” (desktop & mobile) returns a list of related queries typically shown at the bottom of a search result this is great for understanding user search journeys and expanding query coverage 3 "refine products” (desktop & mo bile) captures refinement suggestions shown for shopping/product searches these structured options can support faceted navigation and product clustering 4 “menu highlights” (desktop only) extracts structured dish data from restaurant serps, including dish name (e g , “cocktails”, “scallops”) review count photo count image (when available) what this means for you these enhancements make serpwow more valuable for local search intelligence (menu highlights, find results on) ecommerce discovery and refinement (refine products) keyword expansion and clustering (people also search for) with minimal changes to your integration, you can now capture even more signals from the modern google serp for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type save more & stay covered with two new billing features enhancement we’ve launched two new features to help you save money and reduce billing related disruptions 1 switch to an annual plan & save up to 20% you can now upgrade to an annual plan and enjoy up to 20% in savings over monthly billing it’s the same api you rely on, just with more value and fewer invoices many customers are switching to annual to simplify billing and lock in long term savings how to switch to an annual plan 1 log in to your account 2 navigate to account in the left hand navigation 3 go to plan & payment 4 click choose a plan , then select your preferred annual plan log in to your account to get started and switch to an annual plan today! 2 add a backup credit card to acvoid disruptions you can now add a secondary credit card to your account if your primary card fails (due to expiration, fraud blocks, or insufficient funds), we’ll automatically attempt to charge your backup — helping you avoid account suspension and api service interruptions how to add a backup card 1 log in to your account 2 navigate to account in the left hand navigation 3 go to plan & payment 4 click manage payment method 5 click add a new card and enter your backup credit card details 6 you can set it as default at any time with the set as default option log in to your account to manage your payment methods for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ april 2025 update type selective parsing control which fields are returned in google web responses enhancement you can now fine tune your google web api responses by specifying which top level objects you want returned this enhancement reduces payload size, improves efficiency, and gives you more control over your data what’s new use the new fields parameter to request only specific top level objects such as local results, organic results, or knowledge graph how to use it works with both get and post requests example usage — return only local results https //api serpwow\ com/search?api key=your key\&fields=local results\&q=tomo+sushi example usage — return multiple top level objects https //api serpwow\ com/search?api key=your key\&fields=local results,organic results\&q=tomo+sushi notes omitting fields or passing an empty array returns all top level objects invalid field names are ignored; valid ones are processed nested fields are not supported—only top level objects what this means for you by specifying only the fields you need, you can reduce payload size, lower bandwidth usage, and speed up downstream processing this makes your integration more efficient and responsive—especially when working at scale for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type detail enhancement aio enhancements unlock deeper google ai overview insights we’ve shipped a set of enhancements to improve how you extract and analyze google ai overview (aio) data these updates include better device coverage, richer source parsing, and expanded output formats—helping you scale your insights faster in a more flexible manner 1 csv output for aio results on desktop export google aio data as csv from your desktop searches what's new you can now export ai overview results from google searches in csv format this includes structured fields for banners, content, sources, and footers—ideal for bulk analysis and ingestion into internal systems how to use it include these parameters \ engine=google \ output=csv \ request only aio fields for more information, please see our csv fields documentation what this means for you whether you’re benchmarking generative content, comparing source usage, or reporting at scale, this csv support gives you a clean, structured output that’s ready for analysis or integration 2 mobile support for google aio (us only) extract aio results from mobile searches on google com what’s new aio data is now available for mobile device searches on the google us domain this unlocks visibility into how google’s ai generated content appears on mobile—critical for mobile first indexing and seo strategy how to use it required parameters \ engine=google \ include ai overview=true \ device=mobile \ com domain or a us location cost 1 additional credit (only charged if aio is returned) what this means for you you can now analyze and adapt to aio content as it appears on mobile—helping you fine tune keyword strategies and stay ahead of algorithm shifts, especially in mobile heavy markets 3 expanded source retrieval for google aio parse all sources listed under “show all” in the aio overview what’s new we now capture all sources revealed when the “show all” button is clicked in the google aio panel this lets you access the full set of references used in a given ai overview response how to use it \ supported only for google com domain \ when aio includes a “show all” button, all expanded sources are retrieved what this means for you gain richer insight into the breadth of citations behind google’s ai summaries—perfect for transparency, source credibility analysis, and understanding evolving aio sourcing trends for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type detail enhancement improved ad coverage in google serps we’ve introduced a new way to improve the consistency of ad visibility in your google search results whether you’re tracking search ads or inline sponsored content (ad carousels), this update helps you capture more complete serp data for advertising insights what's new a new request parameter— ad optimized=true —is now available for use with the /search endpoint on the google engine when included, it increases the likelihood that ad units will appear in your api response please note while ad visibility still depends on google’s auction and personalization logic, internal testing shows significantly improved ad return rates when this flag is used how to use it add the following to your request "ads optimized" true example request https //api serpwow\ com/search?engine=google\&ads optimized=true\&q=garage+doors\&location=98146 best practices for improved ad return rates to further improve your chances of seeing ad units use specific location targeting (e g , zip code or city instead of just a country) set location auto=true (or omit it entirely) ensure consistency between hl, gl, and google domain (e g , avoid mismatched combinations like google com mx with gl=lk) what this means for you if you rely on google ad data for ad monitoring, seo analysis, or competitive benchmarking, this update gives you more reliable access to the ad inventory that appears in real world search results for questions or help getting started with improved ad coverage in google serps, please reach out to our support team or your customer success manager march 2025 update type detail enhancement capture google’s ai overview results from mobile devices! we’re excited to announce that google’s ai overview results are now available on both mobile and desktop google’s ai overview is transforming how users see search results whether searches are conducted on a phone or a computer, understanding how ai generated content impacts rankings, visibility, and user engagement is critical for seo, competitive analysis, and content strategy to request ai overview results add include ai overview=true to your search request set the engine to google, engine=google set the domain to google com, google domain=google com set the device as desktop or mobile, device=mobile the data results include ai overview banner ai overview contents ai overview sources for more details, see our search results documentation february 2025 update type detail enhancement ai overview results are now available in csv format! stay ahead in the evolving search landscape with serpwow! as seo expands into generative engine optimization (geo)—optimizing for generative ai and answer engines—serpwow is here to help you stay competitive in october, we released ai overview data for desktop on google com for json output we have now expanded the output options to csv as a reminder, to request ai overview data add the parameter include ai overview=true set the engine to google, engine=google set the domain as google com (or input a us location), google domain=google com set the device as desktop, device=desktop for csv output, set output=csv below are the ai overview fields available for output for further instructions on how to request specific csv fields, see our documentation at csv fields reference november 2024 update type detail new feature track who’s appearing in the courses carousel in google web search with serpwow the courses google serp feature allows users to discover courses matching their search query through a dedicated carousel for example, if you search for an english language course, google presents a carousel showcasing platforms where you can enroll serpwow customers can now track if they’re appearing in courses, as well as monitor competitors this feature may also include details such as the course title, platform, pricing info, educational level, rating and duration serpwow returns an array with fields for these course details and others if they are present on the card read more https //docs trajectdata com/serpwow/search api/results/google/search enhancement enhanced extraction – carousel in google web results google’s carousel (or list carousel) feature typically appears at the top of the search results page, displaying a list of items that provide information relevant to the user's query, e g , “popular movies ” this type of carousel is returned for a variety of queries, such as a search for a listicle or movies/movie casts, music and sports teams each card of a carousel includes an image and might include a caption or other relevant details serpwow can now capture more data from these carousels the carousel object now includes more details i e link , image , and rating (where applicable) read more https //docs trajectdata com/serpwow/search api/results/google/search new feature capture real time google news top stories overview google news top stories shows breaking news based on location, language and timing whether you’re integrating a news feed into a product or analyzing news to understand how to improve your news ranking, serpwow can now provide you results for the major news stories of the moment on news google com based on location and language serpwow extracts details of the top stories results along with related newsstories when you request search type=news top stories (desktop only) note this differs from type=news because it does not require a query parameter and extracts the default info displayed on news google com read more https //docs trajectdata com/serpwow/search api/results/google/news top stories enhancement find wheelchair accessibility info in google places results – maps search and place details serpwow's google places results now include data to indicate if a business displays that it’s wheelchair accessible for search type=places on google maps, a business can have a wheelchair accessible icon or a crossed off icon, indicating it’s not accessible serpwow returns wheelchair accessible = true / false for search type=place details requests with the data cid parameter, serpwow will return wheelchair accessibility object containing accessibility options such as seating, parking, restroom, and entrance places maps search results — read more place details results — read more new feature google sponsored experiences now in google search results serpwow google search results now return an array of sponsored experiences – tickets & tours track competitors and spot new opportunities to stand out and drive revenue with this ad format data included title link domain block position source rating reviews price description (i e "entry included," "free cancelation" read more https //docs trajectdata com/serpwow/search api/results/google/search new feature get top sights in google search results google's top sights is a serp feature that displays a rectangular box with 3 4 places to see or attractions, for a search query that mentions a location see if your business is showing up for queries mentioning your business location, and track other businesses in your area that are landing a spot in this feature serpwow returns an array with the following data for top sights position title rating reviews description read more https //docs trajectdata com/serpwow/search api/results/google/search october 2024 update type detail new feature serpwow is ready to support you as you expand from just traditional seo strategy into the rapidly developing world of geo (generative engine optimization) – optimizing for generative ai and answer engines serpwow now provides google ai overview data (desktop, us only for now) to support your efforts in understanding and growing generative search performance adapt content the new data can help you understand search algorithm changes so you can adjust their keyword strategies optimize for ai driven features you get this data from a reliable source (us!) to run keywords at scale how to request ai overview data set engine=google and add include ai overview=true as a parameter in your request make sure domain is set to com (or input a us location) make sure you do not make it a mobile search (desktop only!) data returned ai overview banner the banner ai overview contents type header or list text content ai overview sources source title source description source url source image source name let us know if we can help you with aio results! read more https //docs trajectdata com/serpwow/search api/results/google/search enhancement google search – update to ad results in an effort to make our parsing more efficient, resulting in faster response times and delivering more consistent results, we’ve updated the block position field to return a number value across all object responses, including the ads array a new field, relative block position, has been added to the ads array this field will replace the previous block position functionality and will return a response of top or bottom new feature from sources across the web added to google search results! serpwow now includes from sources across the web results in the found on the web object in google desktop and mobile search results google's "from sources across the web" serp feature shows users a collection of related summary content from various sources in a carousel or block format within the search results read more https //docs trajectdata com/serpwow/search api/results/google/search new feature buying guide added to google search results! serpwow now includes buying guide results in google search results the buying guide lets you drill down into the options of products you can buy based on your query with detailed comparisons of product features, prices and other purchasing considerations serpwow includes an array of buying guide results related to the keyword title items source related search read more https //docs trajectdata com/serpwow/search api/results/google/search new feature serpwow now includes google flights details in google search results google flights information is now available in serpwow’s google search results the new flights object includes detailed flight results and price trend information, and more read more https //docs trajectdata com/serpwow/search api/results/google/search new feature serpwow google search results now include google stocks start collecting updated stock summaries at scale! serpwow can now return google stocks results in google search results the new stocks object captures title , price details, the snippet summary of the stock’s recent performance as well as other key stock statistics read more https //docs trajectdata com/serpwow/search api/results/google/search september 2024 update type detail new feature things to know added to google search results! serpwow now includes a things to know object in google desktop search results read more new feature inline hotels is now supported for google mobile search results! serpwow now parses inline hotels when device=mobile for iphone and android read more https //docs trajectdata com/serpwow/search api/results/google/search july 2024 update type detail new feature apps & short videos added to google search results! serpwow now includes the apps and short videos objects in google mobile search results the apps feature displays mobile applications relevant to your search the short videos feature displays search results for queries where a quick video response best fits the search intent read more https //docs trajectdata com/serpwow/search api/results/google/search new feature jobs and perspectives added to google search results serpwow now includes the jobs and perspectives objects in google search results, desktop and mobile the jobs serp feature provides information related to jobs, highlighting job openings in the searcher’s area or field of interest near the top of the results the perspectives carousel in search results is intended to help you see different perspectives on certain search topics read more https //docs trajectdata com/serpwow/search api/results/google/search new feature google search events and popular products added to results serpwow now includes events objects in google search results this serp feature displays scheduled events happening at specific times and locations serpwow has also added popular products objects in google search results this serp feature displays a selection of items available for purchase related to your search term read more https //docs trajectdata com/serpwow/search api/results/google/search june 2024 update type detail new feature google ai overview detection detects if the google ai overview is generated on the search results page add the include ai overview check\ true parameter in your get request ai overview included is set to true if the ai overview is generated on the search page results note this only checks for search results where the requestor is not logged into a google account read more https //docs trajectdata com/serpwow/search api/results/google/search april 2024 update type detail new feature google search discussions and forums added to serpwow's search results google’s discussions and forums are now included in serpwow's search results the discussion and forums object provides links to various forums and online discussions for example, if you are searching "planning a disney vacation," google will link you to discussions and forums to help you research the topic the serpwow discussions and forums object returns the properties discussion title , link , source information and block position in its results read more https //docs trajectdata com/serpwow/search api/results/google/search march 2024 update type detail new feature questions and answers are now included in serpwow's google results google’s questions & answers is a serp feature that lists the sources for closely related questions and answers based on the question asked in a search query serpwow's questions and answers object returns the properties question , answer , votes and source in its results read more https //docs trajectdata com/serpwow/search api/results/google/search new feature google search explore brands results available serpwow now returns the explore brands object in google search results (desktop and mobile) the explore brands object lists suggested brands based on the search query with product descriptions and links to the product properties included are title , description , link , image and description note this feature is currently only available for engine=google read more https //docs trajectdata com/serpwow/search api/results/google/search july 2023 update type detail meet our newest api! 🎉 we’ve just launched backyard api https //www backyardapi com/ , our real time lowe’s product data api and companion to bigbox api for home improvement data let us know what you think of our newest addition or if you need any help as always, you can try it out free! june 2023 update type detail new feature google search shopping graph results available serpwow can now return the shopping elements that appear in search results (desktop and mobile) as shopping graphs this google feature is currently available only for searches on google com read more https //docs trajectdata com/serpwow/search api/results/google/search enhancement ad carousel (sponsored) is now returned in google shopping search results ad carousel is an array of sponsored shopping result objects found within the carousel read more https //docs trajectdata com/serpwow/search api/results/google/shopping april 2023 update type detail business update as a result of significant growth, our infrastructure — namely the dynamic routing of traffic to accommodate high volume customers — has recently required updates reworking architecture patterns and proxy configurations has taken us a fair amount of time, which in turn has led to some slower customer issue resolution we'd like to assure you that we’ve identified and corrected the infrastructural shortcomings, and the outcome is a 50% increase in infrastructure and proxy capacity we apologize for the potential business interruptions you may have experienced over the last couple months our aim is to earn your trust back and continue to support the realization of your business goals please don’t hesitate to get in touch if you require further information feburary 2023 update type detail enhancement geo target by latitude and longitude for google searches serpwow can now target google searches by latitude and longitude location\ lat 37 32646,lon 121 80163 make sure to include the gl & hl parameters read more https //docs trajectdata com/serpwow/serpwow%20docs%20link %20https //docs trajectdata com/serpwow/search api/searches/google/search december 2022 update type detail enhancement carousel header now returned for job pack (google, eu) serpwow now returns the "top carousel," or the details (carousel) at the top of a job pack new feature knowledge graph is now returned for bing searches a new property for bing search parsing has been added the property returns the business title , description , website , category , rating , reviews , address , and phone read more https //docs trajectdata com/serpwow/search api/results/bing/search november 2022 update type detail enhancement enhancement to bing local results array business rating , reviews , and reviews platform have been added to the local results array for bing search read more https //docs trajectdata com/serpwow/search api/results/bing/search enhancement destination url added to organic baidu results the url for organic baidu results has been added to the organic results array read more https //docs trajectdata com/serpwow/search api/results/baidu/search enhancement live and video result types added for google top stories two new boolean properties video and live have been added to top stories results true if a top story is video format, false if not and true when a top story is a live video, false if not read more https //docs trajectdata com/serpwow/search api/results/google/search july 2022 update type detail enhancement search tabs added to organic serp results a search tabs array property has been added to the search information object for organic serp pages this new property shows which search result types (i e maps, images, news etc) are available for the given query read more https //docs trajectdata com/serpwow/search api/results/google/search enhancement scholarly articles returned for organic web searches a new field scholarly articles has been added to the apis organic web search results to expose the scholarly articles section (containing links to google scholar) at the top of the serp read more https //docs trajectdata com/serpwow/search api/results/google/search june 2022 update type detail new feature support for custom s3 compatible object stores in destinations it's now possible to specify a custom s3 endpoint to have destinations upload result sets to any s3 compatible object store read more https //docs trajectdata com/serpwow/destinations api/overview may 2022 update type detail enhancement typical prices from across the web parsed for google products a new property for google product parsing has been added typical prices across web the property shows the low and high price values, parsed with currency values read more https //docs trajectdata com/serpwow/search api/results/google/product april 2022 update type detail enhancement enhanced film info parsing a new film info object has been added to the organic web search parsing to extract detailed information about film listings, including title, genre, reviews, vod services etc read more https //docs trajectdata com/serpwow/search api/results/google/search feburary 2022 update type detail new feature inline recipes returned in google web results a new inline recipes property has been added to regular google organic web search results to return the food recipe data shown inline with organic search results read more https //docs trajectdata com/serpwow/search api/results/google/search enhancement enhanced "about this result" google organic results parsing the about this result parsing has been updated to extract the "search terms" and "related terms" sections of the result read more https //docs trajectdata com/serpwow/search api/results/google/search january 2022 update type detail new feature nested results added to organic results parsing a new nested results array, showing any results nested under an organic result, has been added to objects in the organic results array for regular web search results for google read more https //docs trajectdata com/serpwow/search api/results/google/search december 2021 update type detail enhancement html review body added to place reviews results the full html body of the review has been added to search type=place reviews responses to allow customized parsing of the html content read more https //docs trajectdata com/serpwow/search api/results/google/place reviews november 2021 update type detail enhancement bing related searches serpwow now returns related searches for bing organic web search requests read more https //docs trajectdata com/serpwow/search api/results/bing/search enhancement select all csv fields we have added select all / select none options to quickly select all csv fields in the batch editor and api playground to make choosing csv fields much quicker read more https //app serpwow\ com/ september 2021 update type detail enhancement "has product page" property added to shopping results a new boolean proper has product page has been added to search type=shopping results when has product page=true you may use the id property in a subsequent search type=product requests' product id field to request data from that individual product's landing page not all results on google shopping have an individual product landing page, so you can use the has product page property to determine whether a product page is available read more https //docs trajectdata com/serpwow/search api/results/google/shopping results enhancement video results "date utc" and "domain" fields added two news fields have been added to the google video results domain and date utc (date utc is an api parsed iso timestamp for the relative date time i e "5 hours ago" shown next to the google video result) read more https //docs trajectdata com/serpwow/search api/results/google/video results new feature "related products" added to the google products api results related products, as shown in the carousel on the google product landing page, have been added to the search type=product request price, rating, link, image and product title are retrieved read more https //docs trajectdata com/serpwow/search api/results/google/product results enhancement filter batches by last run date the batches list api has been updated to allow sorting batches by last run date you can also now filter the batches by date using the last run before and last run after request parameters the batches dashboard has also been updated to show the last run date for each batch read more https //docs trajectdata com/serpwow/batches api/batches/list august 2021 update type detail enhancement per minute batch scheduling improvements the per x minutes batch scheduling options have been extended to allow you to run batches on a "per x minute" schedule restricted to specific hours of the day and days of the week or month the schedule hours , schedule days of week and schedule days of month can now be used with schedule type=minutes batches for additional flexibility this allows for scenarios such as "run this batch every 5 minutes, between 9am and 5pm, on weekdays only" read more https //docs trajectdata com/serpwow/batches api/batches/create new feature run batches on a per minute schedule batches can now be scheduled on a per minute basis, in addition to the existing hourly, daily, weekly and monthly schedules set schedule type=minutes when creating your batch and specify the per minute schedule using the schedule minutes parameter per minute schedules of every minute up to every hour are supported read more https //docs trajectdata com/serpwow/batches api/batches/create new feature account balance added to account api the account api has been updated to include your current account balance in the account balance usd property your account balance is used to settle any overage charges (to avoid multiple small overage charges being made to your payment card) you can top up your account balance at any time on the account page of the dashboard read more https //docs trajectdata com/serpwow/account api new feature grouped "related searches" serpwow will now return expanded related searches (in addition to the standard related searches already returned) that are grouped under a particular group heading new properties have been added to the related searches array showing the group name and type regular related searches will have type=standard and grouped related searches will have type=group when type=group then the group name property is populated read more https //docs trajectdata com/serpwow/search api/results/google/related searches new feature local service sponsored ads parsing added local service ads parsing has been added to the api's response and is exposed in the local service ads property read more https //docs trajectdata com/serpwow/search api/results/google/local service ads enhancement rich snippets attributes extraction parsing of the name/value pair attributes from the rich snippet section of organic results has been added to the api's parsing read more https //docs trajectdata com/serpwow/search api/results/google/organic results new feature new batches api endpoint to stop all queued and running batches the new stop all batches api https //docs trajectdata com/serpwow/batches api/batches/stop all endpoint allows you to stop all running and queued batches on your account in one api call useful if you have accidentally started a large number of batches and need a quick way to set them all back to idle read more https //docs trajectdata com/serpwow/batches api/batches/stop all july 2021 update type detail new feature android and iphone browsers available for mobile serp parsing the new mobile type parameter allows you to choose to execute your device=mobile requests using an android or iphone mobile browser new feature locations api support for bing added the ability to specify a location parameter for bing requests to mirror that already available for google requests also added the ability to run bing requests in the context of a specific latitude and longitude we started publishing product updates in june 2021, please refer to update emails for updates before this date