Product Updates

product updates we're continuously updating serpwow to add features and functionality, most of which are a direct result of requests from customers see the latest updates below within the serpwow dashboard https //app serpwow\ com/product updates you can subscribe to be alerted via email when new updates are released july 2025 update type access store level restaurant menu pricing via api new feature what's new you can now retrieve real time, store specific menu pricing from major u s restaurant websites using serpwow this new capability was originally developed in response to customer demand and is now available for broader use it’s ideal for identifying pricing discrepancies between restaurant websites and third party delivery platforms like doordash or uber eats how it works to use this capability, call the serpwow api using the new menuhub engine along with a supported restaurant name and store id the api will return a structured list of menu items—including name, description, and store specific pricing output is available in json or csv for easy ingestion this feature currently supports major u s restaurant chains such as applebee's and qdoba for items with multiple sizes (e g , drinks), the lowest priced variant is returned to support standardized comparisons store ids can be found in our reference list example request get https //api serpwow\ com/menu?engine=menuhub\&restaurant=applebees\&store id=22136\&api key=your key sample output { "menu items" \[ { "name" "create your own surf & turf bowl", "price" 14 95 }, { "name" "create your own citrus lime shrimp bowl", "price" 13 45 } ] } what this means for you with the menu pricing api, you can now audit price discrepancies between in store and delivery listings monitor pricing consistency across restaurant locations investigate support complaints related to pricing mismatches feed accurate, store level pricing data into your analysis or qa workflows whether you’re a food delivery platform, consumer watchdog, or pricing analyst, this feature gives you transparent, granular access to real world pricing data with minimal setup for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ june 2025 update type more complete pickup & delivery data from google—now with fee info and mobile support enhancement we’ve enhanced the order online=true parameter in the google web api to return richer structured data from google’s knowledge graph—now including pickup and delivery options on mobile and fee descriptions like service and delivery charges what's new when you include order online=true in your request, the api now returns structured pickup and delivery links platform metadata (name, domain, logo) new delivery and service fee descriptions (e g , “service fee 5%–15% delivery fee may apply ”) support for both desktop and mobile serps example output "delivery" \[ { "link" "https //www trycaviar com/store/13 coins ", "platform" { "domain" "trycaviar com", "name" "caviar", "image" "https //lh3 googleusercontent com/ " }, "text" "caviar", "description" "service fee 5%–15% · delivery fee may apply" } ] please note this description field is returned when available, for both pickup and delivery what this means for you you now get more complete, structured data from local restaurant and retail results—enabling accurate fee and delivery visibility per platform better user experience for food delivery apps and aggregators more detailed tracking for price comparison, provider coverage, or auditing for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type capture ai overviews from all google domains worldwide enhancement our google web api now supports ai overviews (aio) on all google supported domains across 200+ countries and 40+ languages what's new you can now extract ai generated answers from international serps, following google’s global aio rollout announced in may 2025 this enhancement aligns with how google is evolving search results across regions, enabling more complete competitive tracking and content benchmarking how to use it ensure the q (query) parameter matches the primary language of the target domain for example queries to google fr must be in french to receive aio data ai overview results remain billed at 1 extra credit per request coverage includes both desktop and mobile serps what this means for you this update expands your visibility into global ai search behavior, letting you monitor how ai overviews are presented in different countries and languages it’s especially valuable for seo intelligence, content localization analysis, and international serp research for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ may 2025 update type improved google shopping structure + knowledge graph ids in places enhancement we’ve released two enhancements that improve how you parse google shopping and google places data these enhancements improve results fidelity and unlock new opportunities for categorization, entity resolution, and structured integration 1 google shopping categorized carousels now parsed capture structured groupings in type=shopping results what’s new google has introduced categorized product carousels in shopping search results—like “non prescription blue light glasses” or “amber tint blue light glasses”—that now appear above the general “all products” section previously, all results were returned under a flat shopping results list we now parse and retain this category context when it’s available, so you can distinguish results by grouping what this means for you \ you’ll see clearer distinctions between grouped results and “all products” \ your qa and ranking logic can now reflect google’s intent and layout \ you can segment product data by theme or promotion for smarter reporting 2 google places knowledge graph ids now available get structured knowledge graph links for places results what’s new each result in the places results object now includes a knowledge graph id (when available), giving you a stable, structured link to google’s knowledge graph entity for that business or place example response "places results" \[ { "title" "the independent pizzeria", "data cid" "10007672793471846739", "knowledge graph id" "/g/1tfdyk04" } ] what this means for you you can now link places data to google’s structured knowledge graph \ this helps with de duplication, enrichment, and entity resolution \ it’s especially useful for integrating with external location data or knowledge systems for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type expanded google serp coverage now includes menu highlights, refine products, and more enhancement we’ve rolled out several enhancements to serpwow’s google web results to capture more rich features from both desktop and mobile serps—giving you deeper insight into related search behavior, product discovery, and restaurant visibility what’s new the following structured serp features are now parsed and returned when present in google results 1 “find results on” (desktop & mobile) captures links to third party marketplaces or content hubs related to the search includes structured fields like title source (e g , gumtree, facebook) domain, link, image, and position 2 "people also search for” (desktop & mobile) returns a list of related queries typically shown at the bottom of a search result this is great for understanding user search journeys and expanding query coverage 3 "refine products” (desktop & mo bile) captures refinement suggestions shown for shopping/product searches these structured options can support faceted navigation and product clustering 4 “menu highlights” (desktop only) extracts structured dish data from restaurant serps, including dish name (e g , “cocktails”, “scallops”) review count photo count image (when available) what this means for you these enhancements make serpwow more valuable for local search intelligence (menu highlights, find results on) ecommerce discovery and refinement (refine products) keyword expansion and clustering (people also search for) with minimal changes to your integration, you can now capture even more signals from the modern google serp for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ update type save more & stay covered with two new billing features enhancement we’ve launched two new features to help you save money and reduce billing related disruptions 1 switch to an annual plan & save up to 20% you can now upgrade to an annual plan and enjoy up to 20% in savings over monthly billing it’s the same api you rely on, just with more value and fewer invoices many customers are switching to annual to simplify billing and lock in long term savings how to switch to an annual plan 1 log in to your account 2 navigate to account in the left hand navigation 3 go to plan & payment 4 click choose a plan , then select your preferred annual plan log in to your account to get started and switch to an annual plan today! 2 add a backup credit card to acvoid disruptions you can now add a secondary credit card to your account if your primary card fails (due to expiration, fraud blocks, or insufficient funds), we’ll automatically attempt to charge your backup — helping you avoid account suspension and api service interruptions how to add a backup card 1 log in to your account 2 navigate to account in the left hand navigation 3 go to plan & payment 4 click manage payment method 5 click add a new card and enter your backup credit card details 6 you can set it as default at any time with the set as default option log in to your account to manage your payment methods for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ april 2025 update type selective parsing control which fields are returned in google web responses enhancement you can now fine tune your google web api responses by specifying which top level objects you want returned this enhancement reduces payload size, improves efficiency, and gives you more control over your data what’s new use the new fields parameter to request only specific top level objects such as local results, organic results, or knowledge graph how to use it works with both get and post requests example usage — return only local results https //api serpwow\ com/search?api key=your key\&fields=local results\&q=tomo+sushi example usage — return multiple top level objects https //api serpwow\ com/search?api key=your key\&fields=local results,organic results\&q=tomo+sushi notes omitting fields or passing an empty array returns all top level objects invalid field names are ignored; valid ones are processed nested fields are not supported—only top level objects what this means for you by specifying only the fields you need, you can reduce payload size, lower bandwidth usage, and speed up downstream processing this makes your integration more efficient and responsive—especially when working at scale for questions or help getting started with this update, please reach out to your customer success manager or to our support team https //trajectdata com/contact us/ true false 132true left unhandled content type true left unhandled content type true left unhandled content type true left unhandled content type true false 147false left unhandled content type false left unhandled content type true left unhandled content type true left unhandled 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