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Bing
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3min

Bing Search Results

DESKTOP TABLET MOBILE

SerpWow parses Bing search results when the engine=bing request parameter is set.

Bing Search Results
Bing Search Results


Below is an example of how Bing search results are represented in the SerpWow result JSON:

JSON



SerpWow returns the following properties for engine=bing requests:

Property

Type

Description

organic_results

array

An array of Organic Result objects, containing each of the organic results returned. The Organic Result object has the following properties:

  • position
  • number
  • The position of the organic result on the current page.



  • title
  • string
  • The title of the organic result.



  • link
  • string
  • A link to the organic result.



  • domain
  • string
  • The domain of the link to the organic result.



  • displayed_link
  • string
  • The displayed (visual) link shown next to the organic result.



  • snippet
  • string
  • The snippet text of the organic result.



  • rich_snippets
  • object
  • Rich Snippets Object An object containing the rich snippets shown under the organic search result:
    • 

      Document image
      
    • 
      1. top
      2. object
      3. An object containing a etensions string-array property containing the rich snippet extensions.



  • sitelinks
  • object
  • Sitelinks Object An object containing the sitelinks shown next to the organic search result:
    • 

      Document image
      
    • 
      1. inline
      2. array
      3. An array of objects containing title and link properties being the title and link of the inline sitelink.
    • 
      1. expanded
      2. array
      3. An array of objects containing title and link properties being the title and link of the expanded sitelink.

ads

array

An array of Ads objects, containing each of the sponsored ads shown on the Bing SERP. The Ad object has the following properties:

  • position
  • number
  • The position of the ad result within the ads on the current page.



  • title
  • string
  • The title text of the ad.



  • tracking_link
  • string
  • The tracking link that is followed when the Ad is clicked.



  • displayed_link
  • string
  • The displayed (visual) link shown in the ad.



  • description
  • string
  • The descriptive text of the ad.



  • block_position
  • string
  • The position of ad block this ad belongs to on the Bing SERP page. Can be set to top or bottom .

knowledge_graph

object

An object containing details of the "knowledge graph" section to the side of the SERP page.

  • title
  • string
  • The title of the knowledge graph.



  • website
  • string
  • The website URL of the entity described in the knowledge graph.



  • category
  • string
  • The category of the knowledge graph entity.



  • rating
  • number
  • The rating of the knowledge graph entity, if applicable.



  • reviews
  • number
  • The review count of the knowledge graph, if applicable



  • review_platform
  • string
  • The review platform used to display the primary rating of the knowledge graph, if applicable



  • phone
  • string
  • The phone number of the knowledge graph entity, if applicable



  • address
  • string
  • The address of the knowledge graph entity, if applicable



  • gps_coordinates
  • object
  • GPS Coordinates An object containing the latitude, longitude, and altitude of the knowledge graph entity, if applicable:
    • 
      1. latitude
      2. number
      3. The latitude of the knowledge graph entity.
    • 
      1. longitude
      2. number
      3. The longitude of the knowledge graph entity.
    • 
      1. altitude
      2. number
      3. The altitude of the knowledge graph entity.



  • reviews_from_the_web
  • array
  • Reviews from the Web Array An array containing review data of the knowledge graph entity, if applicable:
    • 
      1. name
      2. string
      3. The name of the review platform.
    • 
      1. link
      2. string
      3. The link to the review platform.
    • 
      1. rating
      2. number
      3. The rating on the review platform.
    • 
      1. reviews
      2. number
      3. The number of reviews on the review platform.

answer_box

object

An object containing details of the "featured snippet" or "answer box" section of the SERP page.

Note if you set the include_answer_box=true request parameter then the link from the answer_box will be included at the start of the organic_results array. This is useful if you consider the answer box to contain the first "organic" result.

  • 

    Document image
    



  • answers
  • array
  • Answers Array An array containing the answers shown in the answer box section:
    • 
      1. category
      2. string
      3. The category of the answer box answer, if shown.
    • 
      1. rows
      2. array
      3. An array of strings containing the answer box answer values, if shown and if type=list .
    • 
      1. type
      2. string
      3. The type of answer box answer, if shown. If type=list then rows is populated.
    • 
      1. answer
      2. string
      3. The text of the answer, if shown.
    • 
      1. source
      2. object
      3. An object containing the source of the answer provided in the answer box. If the include_answer_box=true request parameter is set then the link provided in the source object is inserted as the first result in the organic_results array. The source object contains the following properties: link , displayed_link and title .



  • block_position
  • number
  • The position of the answer box, relative to other page features shown.

local_map

object

An object containing details of the map displayed in the local results section of the Bing SERP page.

  • 

    Document image
    



  • link
  • string
  • An image URL link to the map image shown above the local results.

local_results

array

An array of Local Result objects containing details of the local results shown under the local map on the Bing SERP page.

  • position
  • number
  • The position of the local result in the local_results array.



  • title
  • string
  • The title of the local result, typically the business name.



  • address
  • string
  • The address of the local result, if shown.



  • phone
  • string
  • The phone number of the local result, if shown.



  • link
  • string
  • A link to the local result business website, if shown.



  • type
  • string
  • The Bing-defined type of local result - i.e. "Business".



  • gps_coordinates
  • object
  • An object representing the GPS coordinates of the local result, contains latitude and longitude number properties.



  • rating
  • number
  • The customer rating the place has received, out of 5.



  • reviews
  • number
  • The number of customer reviews the place has received.



  • reviews_platform
  • number
  • The platform the customer reviews are from - e.g. "Facebook" .

inline_images

array

An array of Inline Image objects, containing each of the inline images shown on the Bing SERP. The Inline Images object has the following properties:

not present in mobile

  • position
  • number
  • The position of the inline image result within the inline images on the current page.



  • title
  • string
  • The title text of the inline image.



  • image
  • string
  • An image URL, or Base 64 encoded image data, of the inline image.



  • link
  • string
  • The link navigated to when the inline image is clicked.



  • displayed_link
  • string
  • The displayed (visual) link shown in the inline image.



  • width
  • number
  • The width of the inline image in pixels, if shown.



  • height
  • number
  • The height of the inline image in pixels, if shown.



  • image_type
  • string
  • The type of the inline image result - i.e. "jpeg", if shown.

related_searches

array

An array of Related Search objects, containing each of the related searches shown at the bottom of the search results page. The Related Search object has the following properties:

not present in mobile

  • query
  • string
  • The keywords / search term of the related search.



  • link
  • string
  • A link to the Bing search URL for the related search.

pagination

object

An object containing details of the pagination section of the page.

  • current
  • number
  • The current page number, if shown.



  • next
  • string
  • The Bing URL of the next page of results.



  • other_pages
  • object
  • An object containing details of the other pages shown on the results page. The object is keyed by the other page number, with the value being the Bing URL to the page.


Next Steps      Bing Search Parameters

Updated 15 Aug 2024
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