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Yahoo Search Results

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SerpWow parses Yahoo search results when the engine=yahoo request parameter is set.

Yahoo Search Results
Yahoo Search Results


Below is an example of how Yahoo search results are represented in the SerpWow result JSON:

JSON



SerpWow returns the following properties for engine=yahoo requests:

Property

Type

Description

organic_results

array

An array of Organic Result objects, containing each of the organic results returned. The Organic Result object has the following properties:

  • position
  • number
  • The position of the organic result on the current page.



  • title
  • string
  • The title of the organic result.



  • link
  • string
  • A link to the organic result.



  • domain
  • string
  • The domain of the link to the organic result.



  • displayed_link
  • string
  • The displayed (visual) link shown next to the organic result.



  • snippet
  • string
  • The snippet text of the organic result.

local_results

array

An array of Local Results objects, containing each of the local results returned. The Local Result object has the following properties:

  • position
  • number
  • The position of the result on the current page.



  • title
  • string
  • The title of the result.



  • link
  • string
  • A link to the result.



  • address
  • string
  • The address of the result.



  • phone
  • string
  • The phone number of the result.



  • rating
  • number
  • The review rating of the result.



  • reviews
  • number
  • The review count of the result.



  • price
  • string
  • The price of the result ($, $$, etc).



  • category
  • string
  • The category of the result.

knowledge_graph

object

The knowledge graph contains the following properties:

  • title
  • string
  • The title of the knowledge graph.



  • website
  • string
  • The website of the knowledge graph.



  • description
  • string
  • The description of the knowledge graph.



  • address
  • string
  • The address of the knowledge graph.



  • phone
  • string
  • The phone number of the knowledge graph.



  • rating
  • number
  • The review rating of the knowledge graph.



  • reviews
  • number
  • The review count of the knowledge graph.

ads

array

An array of Ads objects, containing each of the sponsored ads shown on the Yahoo SERP. The Ad object has the following properties:

  • position
  • number
  • The position of the ad result within the ads on the current page.



  • title
  • string
  • The title text of the ad.



  • tracking_link
  • string
  • The tracking link that is followed when the Ad is clicked.



  • displayed_link
  • string
  • The displayed (visual) link shown in the ad.



  • description
  • string
  • The descriptive text of the ad.



  • block_position
  • string
  • The position of ad block this ad belongs to on the Yahoo SERP page. Can be set to top or bottom .

pagination

object

An object containing details of the pagination section of the page.

  • current
  • number
  • The current page number, if shown.



  • next
  • string
  • The Yahoo URL of the next page of results.



  • other_pages
  • object
  • An object containing details of the other pages shown on the results page. The object is keyed by the other page number, with the value being the Yahoo URL to the page.


Next Steps      Yahoo Search Parameters

Updated 15 Aug 2024
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