Core APIs
...
Google
Google Places & Maps

Details

5min

Google Place Details Results

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VALUE SERP parses Place Details into the place_details object in the JSON output when the search_type=place_details request parameter is set and the data_id request parameter is set to a valid data_id as-returned by a search_type=places Places requests.

Google Place Details Results
Google Place Details Results


Below is an example of how the Place Details are represented in the VALUE SERP result JSON with the data_id request parameter

JSON



VALUE SERP returns the following properties for search_type=place_details requests data_id parameter:

Property

Type

Description

place_details

object

The Place Details object has the following properties:

  • title
  • number
  • The title of the place.



  • type
  • string
  • A type of the place.



  • category
  • string
  • A category of the place.



  • website
  • string
  • A website URL of the place, if shown.



  • description
  • string
  • A description of the place.



  • address
  • string
  • A address of the place.



  • phone
  • string
  • A phone number of the place.



  • rating
  • number
  • The customer rating of the place, out of 5.



  • reviews
  • number
  • The number of customer reviews the place has received.



  • unclaimed
  • boolean
  • Setto true when the Google My Business listing shown in the place result has not been "claimed" by the owner.



  • hours
  • array
  • An array of objects representing the opening hours of the Place. Each object contains a name and value string property.



  • opening_hours
  • array
  • An array of objects representing the opening hours of the Place in a more extensively parsed form.



  • people_also_search_for
  • array
  • An array of objects from the 'people also search for' section. Each object contains a name and category string property.



  • menu
  • array
  • An array of objects representing the available menus of the Place. Each object contains a text and link string property.



  • reservations
  • array
  • An array of objects representing the reservation links for Place. Each object contains a text and link string property.



  • order
  • array
  • An array of objects representing the ordering links for Place. Each object contains a text and link string property.



  • order_food
  • array
  • An array of objects representing the specific food-ordering links for Place. Each object contains a text and link string property.



  • known_attributes
  • array
  • Known Attributes Array An array of objects containing the known attributes shown on the place details page.
    • 
      1. attribute
      2. string
      3. The attribute name of the known attribute.
    • 
      1. value
      2. object
      3. An object containing a name and optional link property showing the value of the known attribute.
    • 
      1. name
      2. string
      3. The name of the known attribute.
    • 
      1. link
      2. string
      3. The link of the known attribute.
    • 
      1. value
      2. string
      3. The value of the known attribute.

Below is an example of how the Place Details are represented in the SerpWow result JSON with the data_cid request parameter.

JSON



SerpWow returns the following properties for search_type=place_details requests with the data_cid parameter:



Property

Type

Description

place_details

object

The Place Details object has the following properties:



  • data_id
  • string
  • Hexidecimal-encoded ID useful for some SEO applications.



  • data_cid
  • number
  • The cid of the place result. A CID (Customer ID Number) is a unique identifier Google assigns to a specific business entity.



  • title
  • number
  • The title of the place.



  • address
  • string
  • A address of the place.



  • address_breakdown
  • object
  • addres breakdown Array An array of objects containing the address broken down
    • 
    • 
      1. address
      2. string
      3. the address
    • 
      1. city
      2. string
      3. the city
    • 
      1. state
      2. string
      3. the state
    • 
      1. zipcode
      2. string
      3. the zip code
    • 
      1. country
      2. string
      3. the country



  • website
  • string
  • A website URL of the place, if shown.



  • rating
  • number
  • The customer rating of the place, out of 5.



  • reviews
  • number
  • The number of customer reviews the place has received.



  • type
  • string
  • A type of the place.



  • category
  • string
  • A category of the place.



  • categories
  • object
  • An array with multiple categories of the entity.



  • description
  • string
  • A description of the place.



  • phone
  • string
  • A phone number of the place.



  • unclaimed
  • boolean
  • Set to true when the Google My Business listing shown in the place result has not been "claimed" by the owner.



  • hours
  • array
  • An array of objects representing the opening hours of the Place. Each object contains a name and value string property.



  • opening_hours
  • array
  • An array of objects representing the opening hours of the Place in a more extensively parsed form.

-

  • wheelchair_accessibility
  • object
  • An object containing accessibility options such as seating, parking, restroom, and entrance



  • gps_coordinates
  • object
  • An object containing latitutde and longitude number properties being the lat and long of the place result



  • knowledge_graph_id
  • string
  • The unique knowledge graph identifier for the entity



  • business_availability_modes
  • array
  • business availability array An array of objects containing the known business attributes shown on the place details page.
    • 
    • 
      1. text
      2. string
      3. the business attributes, a unique descriptor such as 'outdoor seating', or 'takeout'
    • 
      1. id
      2. string
      3. the id of the business attribute



  • rating_breakdown
  • array
  • rating_breakdown Array An array of objects containing the ratings breakdown of the business
    • 
    • 
      1. one_star
      2. number
      3. the total number of one star ratings
    • 
      1. two_star
      2. number
      3. the total number of one star ratings
    • 







Next Steps      Google Place Details Parameters

Updated 23 Oct 2024
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