Product Details New

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Google Product Details Results

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SCALE SERP parses Google Product results in the JSON output when search_type=product_details and product_id and gpc_id is supplied in the request parameters

Google Product Details

Below is an example of how Google product_details results are represented in the SCALE SERP result JSON:

{
  "request_info": {
    "success": true,
    "credits_used_this_request": 1
  },
  "search_parameters": {
    "search_type": "product_details",
    "product_id": "17099557980121207046",
    "gpc_id": "720856342967360687",
    "location": "98146, Washington, United States",
    "google_domain": "google.com",
    "gl": "us",
    "hl": "en",
    "engine": "google"
  },
  "search_metadata": {
    "created_at": "2026-01-21T14:09:47.319Z",
    "processed_at": "2026-01-21T14:09:48.905Z",
    "total_time_taken": 1.59,
    "engine_url": "https://www.google.com/async/oapv?async=productid%3A17099557980121207046%2Cgpcid%3A720856342967360687%2Crds%3APC_720856342967360687%7CPROD_PC_720856342967360687%2Cpvo%3A23%2Cisp%3Atrue%2Cgl%3A8%2Cpvt%3Ahg%2C_fmt%3Ajspb&gl=us&hl=en&uule=w+CAIQICIgOTgxNDYsIFdhc2hpbmd0b24sIFVuaXRlZCBTdGF0ZXM",
    "html_url": "https://api.scaleserp.com/search?api_key=346950F748364FE883155702A458E16E&search_type=product_details&product_id=17099557980121207046&gpc_id=720856342967360687&location=98146%2CWashington%2CUnited+States&google_domain=google.com&gl=us&hl=en&_gl=1*15d3r8j*_gcl_au*MTczNDMzNjMyNi4xNzY0Njg1MzUwLjc4ODg3Nzk5Mi4xNzY3NzgwMzg1LjE3Njc3ODAzODU.&engine=google&output=html",
    "json_url": "https://api.scaleserp.com/search?api_key=346950F748364FE883155702A458E16E&search_type=product_details&product_id=17099557980121207046&gpc_id=720856342967360687&location=98146%2CWashington%2CUnited+States&google_domain=google.com&gl=us&hl=en&_gl=1*15d3r8j*_gcl_au*MTczNDMzNjMyNi4xNzY0Njg1MzUwLjc4ODg3Nzk5Mi4xNzY3NzgwMzg1LjE3Njc3ODAzODU.&engine=google&output=json",
    "location_auto_message": "We have automatically set the 'google_domain', 'gl' and 'hl' parameters to match the supplied location of '98146,Washington,United States'. You can stop this behaviour by setting the 'location_auto' parameter to 'false'."
  },
  "search_information": {
    "original_query_yields_zero_results": false
  },
  "product_results": {
    "gpc_id": "720856342967360687",
    "product_id": "17099557980121207046",
    "title": "Bugaboo Butterfly Transport Bag",
    "primary_image": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcR1_FyAUbc0TDHRoYX9lC2uI4gs3D7HQvrub6tNZG6vx8LVnqzYabDBh6vx_IMFO1TXJ8sz3P8ENWiePBCAZWXFkHi1otgGNuAf-JKonq1vL8NrX2nnvgYozA",
    "offers": 49,
    "sellers_online": [
      {
        "position": 1,
        "merchant": "Bugaboo",
        "link": "https://www.bugaboo.com/us-en/accessories/bags/bugaboo-butterfly-transport-bag-100289002.html?channable=078c4e736b750031303032383930303280",
        "base_price_raw": "$69.95",
        "base_price": 69.95,
        "base_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "tax_price_raw": "+tax",
        "shipping_price_raw": "Free",
        "shipping_price": 0,
        "shipping_price_parsed": {
          "value": 0,
          "currency": "USD",
          "raw": "0"
        },
        "total_price_raw": "$69.95",
        "total_price": 69.95,
        "total_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "billing_type": "one-time"
      },
      {
        "position": 2,
        "merchant": "Baby Shoppe",
        "link": "https://babyshoppe.us/products/bugaboo-butterfly-transport-bag?variant=43111283556452&country=US&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&srsltid=AfmBOorynUPErCTYUDhz4ka2vwWC54V31GPZ4KbWarBWGdJEJbkm_iNW1X4",
        "base_price_raw": "$69.95",
        "base_price": 69.95,
        "base_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "tax_price_raw": "+tax",
        "shipping_price_raw": "+ $4.80",
        "shipping_price": 4.8,
        "shipping_price_parsed": {
          "value": 4.8,
          "currency": "USD",
          "raw": "4.80"
        },
        "total_price_raw": "$74.75",
        "total_price": 74.75,
        "total_price_parsed": {
          "value": 74.75,
          "currency": "USD",
          "raw": "74.75"
        },
        "billing_type": "one-time"
      },
      {
        "position": 3,
        "merchant": "Babylist",
        "link": "https://www.babylist.com/gp/bugaboo-butterfly-transport-bag/50336/1890604",
        "base_price_raw": "$69.95",
        "base_price": 69.95,
        "base_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "tax_price_raw": "+tax",
        "shipping_price_raw": "Free",
        "shipping_price": 0,
        "shipping_price_parsed": {
          "value": 0,
          "currency": "USD",
          "raw": "0"
        },
        "total_price_raw": "$69.95",
        "total_price": 69.95,
        "total_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "billing_type": "one-time"
      },
      {
        "position": 4,
        "merchant": "Pottery Barn Kids",
        "link": "https://www.potterybarnkids.com/products/bugaboo-butterfly-transport-bag/?catalogId=10&sku=9606635&cm_ven=FreePLA&cm_cat=Google&cm_pla=Baby%20Gear%20%3E%20Stroller%20Accessories",
        "base_price_raw": "$69.95",
        "base_price": 69.95,
        "base_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "tax_price_raw": "+tax",
        "shipping_price_raw": "Free",
        "shipping_price": 0,
        "shipping_price_parsed": {
          "value": 0,
          "currency": "USD",
          "raw": "0"
        },
        "total_price_raw": "$69.95",
        "total_price": 69.95,
        "total_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "billing_type": "one-time"
      },
      {
        "position": 5,
        "merchant": "Crate & Kids",
        "link": "https://www.crateandbarrel.com/bugaboo-butterfly-stroller-transport-bag/s316429?srsltid=AfmBOor4422T2qfotQRQHlMw4qUW8U4N2ihAQ2ES9eVInc3cSwv3OlOoZYw",
        "base_price_raw": "$69.95",
        "base_price": 69.95,
        "base_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "tax_price_raw": "+tax",
        "shipping_price_raw": "Free",
        "shipping_price": 0,
        "shipping_price_parsed": {
          "value": 0,
          "currency": "USD",
          "raw": "0"
        },
        "total_price_raw": "$69.95",
        "total_price": 69.95,
        "total_price_parsed": {
          "value": 69.95,
          "currency": "USD",
          "raw": "69.95"
        },
        "billing_type": "one-time"
      }
    ],
    "about_the_item": {
      "description": "Protect your Bugaboo Butterfly from dirt and scratches with our compact, durable, and easy-to-carry travel bag. It fits overhead compartments and is IATA-compatible. The bag features durable and water-repellent fabrics, a padded and reinforced bottom for extra protection, and an easy-access compartment that lets you slide your pushchair in and out. It's easy to carry by the handle or wear it as a backpack, with adjustable padded shoulder straps for added comfort. There's enough space to carry extra items, like a bumper bar or a rain cover. The bag is secured with zippers and a Velcro seal, and it folds away neatly when not in use, fitting in your pushchair's underseat basket. A handy write-on name tag is included.",
      "compatible_stroller_brand": "Bugaboo",
      "stroller_type": "Bugaboo Butterfly",
      "storage_capacity": "Extra space for either a bumper bar or wheeled board",
      "water_resistance": "Water-repellent",
      "durability_material": "Polyester",
      "functionality_highlights": "Fits in your stroller's underseat basket",
      "straps": "Adjustable padded shoulder straps",
      "closure_type": [
        "Velcro seal",
        "Zipper"
      ],
      "highlighted_features": [
        "Adjustable padded shoulder straps",
        "Handy write-on name tag included"
      ],
      "dedicated_compartments": "Easy-access compartment",
      "padding": [
        "Padded shoulder straps",
        "Padded bottom"
      ],
      "weather_protection": "Water-repellent fabrics",
      "safety_standards": "IATA-compatible",
      "depth": [
        "24 cm",
        "9.45 in"
      ],
      "height": [
        "21.65 in",
        "55 cm"
      ],
      "width": [
        "17.72 in",
        "45 cm"
      ],
      "weight": "1.85 lbs",
      "color": "Black",
      "style": "Travel bag",
      "pattern": "Bugaboo Accessories",
      "included_accessories": [
        "Write-on name tag",
        "Handy write-on name tag"
      ],
      "washability": "Wash separately",
      "outer_material": "100% polyester",
      "inner_material": "100% polyester",
      "filling_material": "Expandable polyethylene",
      "top_use_cases": "Travel",
      "typical_users": "Travelers",
      "fastener_type": [
        "Zippers",
        "Velcro seal"
      ],
      "sustainability_certifications": "No Certifications"
    },
    "most_relevant_reviews": [
      {
        "position": 1,
        "title": "Lightweight",
        "rating": 4,
        "date": "a year ago",
        "source": "Kbrn",
        "provided_by": "bugaboo.com",
        "body": "I like that it fits my butterfly perfectly, and still has a little room to fit some accessories. I can fit the rain over, cup holder (unattached) and the belly bar (retracted). It’s a soft material, similar to a nylon backpack. It can be rolled up when not in use, for easy storage. The shoulder straps are padded for comfort.\n\nI wish that it was a little padded through, or a neoprene material instead of nylon. I think it will be more durable this way, while still allowing it to be able to be rolled up when not in use.\n\nAfter my first flight (gate check), it already sustained some scratches on the corners. I can imagine, it would have been worse if I checked it in the ticket counter."
      },
      {
        "position": 2,
        "title": "Just a hassle..",
        "rating": 2,
        "date": "6 months ago",
        "source": "Ntaniel",
        "provided_by": "johnlewis.com",
        "body": "It's quite difficult getting the butterfly inside the bag, especially when you're alone. You have to put the footrest all the way back, which is quite fiddly to begin with. It's just not necessary and could be done without. Can get a cheap buggy bag online and it's easier to just slip the buggy in. This one is so tight and takes a lot of effort. Also, not very comfortable on your back. Wouldn't recommend"
      }
    ],
    "reviews": 122,
    "reviews_next_page_token": "EtkBCtYBIs0BAcdZaXc5RwlFFvR-EHhgJ-hwwMfnXpsoO1NtrFZJBTWAJV0xfMkqWBimbnZmSJlzPUE4D_vpErcKZVQsN1AaYEITe6NIJ3QxmgiEX2r3LAbgH--Tw80JQFz5ghd95vCXUVFqOTHE6pqAlKbSCsQTdsB__UZrEUyvHxztgTOjVcu3FyttQa01c0B1255lrZ3twhK944-yJM6UjvNpYEjo32YtDDobU07dzHg1oSzgzv-xe0dFgF79ptNZbZO_KWYlalkJPlamU-OcmR_triirvMPLBg",
    "rating": 4.8,
    "rating_breakdown": {
      "five_star": 102,
      "four_star": 15,
      "three_star": 4,
      "two_star": 1,
      "one_star": 0
    }
  }
}

SCALE SERP returns the following properties for search_type=product_details requests:

Property	Type	Description
product_results	object	An object representing the product returned from the Google Product page: product_id string The product ID of the product. gpc_id string The google product cluster ID of the product. This can be retreived from the Google Shopping search requests. title string The title of the product. primary_image string An image URL to the primary product image. offers number total number of offers sellers_online array Online Sellers Object An array of objects containing the online seller offers as-shown on the product page. Further online seller offers are available on the dedicated product online sellers page which can be accessed by making a Product Online Sellers request. position string The position of the online seller offer on the current page. merchant string The merchant name of the merchant. link string A link to the website of the merchant, note that this is typically shown as a tracking link (instead of a direct link to the merchant website). base_price number The parsed base price number value as shown next to the seller offer. The base price is typically the price before shipping and tax. base_price_raw string The raw base price string as shown next to the seller offer. The base price is typically the price before shipping and tax. base_price_parsed object An object showing the parsed base price. Parsing is locale-specific and may not be universal or available across all locales. Contains the following properties: currency (the 3-letter currency code), symbol (the currency symbol), value (the parsed number-value of the price), raw (the raw string representation of the price). shipping_price number The parsed shipping price numeric value as shown next to the seller offer. shipping_price_raw string The raw shipping price string as shown next to the seller offer. shipping_price_parsed object An object showing the parsed shipping price. tax_price number The parsed tax price numeric value as shown next to the seller offer. Note: This property is not returned when value of tax_price_raw is +tax and tax_price=0 tax_price_raw string The raw tax price string as shown next to the seller offer. tax_price_parsed object An object showing the parsed tax price. Note: This object is not returned when value of tax_price_raw is +tax and tax_price=0 total_price number The parsed total price numeric value as shown next to the seller offer. total_price_raw string The raw total price string as shown next to the seller offer. total_price_parsed object An object showing the parsed total price. billing_type string Indicates the type of payment supported. set to one-time for one-time payments or monthly for monthly payments duration_months number Returned when billing_type=monthly , indicates the number of installments supported by the online sellers in months. This property is not returned when billing_type=one-time about_the_item object about the item An object containing product features, highlights and specifications; values vary by product. description string A description of the product most_relevant_reviews array Most Relevant Reviews Object An array of objects containing the top most relevant reviews of the product shown with this product. Most Relevant Each object in the array contains following properties. position number The position of the most relevant review of the product on the current page. title string The title of the most relevant review. rating number The customer rating for the product date string The period when the review was given. source string The source of the review. provided_by string The platform where the review was provided. body string The review text body. reviews number The number of reviews the related product has received. reviews_next_page_token string The token provided by google to paginate through 'More reviews'. Use this reviews_next_page_token along with product_id and gpc_id in search_type=product_reviews request to get next 10 reviews. rating number The customer rating of the related product, out of 5. rating_breakdown object An object containing total number of customer rating the product has received, per star rating. five_star number Total number of 5 star customer ratings of the product four_star number Total number of 4 star customer ratings of the product three_star number Total number of 3 star customer ratings of the product two_star number Total number of 2 star customer ratings of the product one_star number Total number of 1 star customer ratings of the product variants array Variants Object An array of objects containing the details of the product variant shown with this product. Each object in the array contains following properties. variant_name string The variant name of the product. values array Values Object The array of values object consisting of multiple variants information. variant_hash string The unique id of the variant. name string The name of the variant. is_selected boolean Set to true if the variant is selected and false otherwise. images array of strings The array of strings containing the image urls for the variant images.

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