Reference

Product Updates

22min

Product Updates
We're continuously updating Scale SERP to add features and functionality, most of which are a direct result of requests from customers. See the latest updates below. Within the Scale SERP Dashboard you can subscribe to be alerted via email when new updates are released.
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October 2024
Update Type
Detail
Enhancement
Find wheelchair accessibility info in Google Places results – Maps search and Place details
Scale SERP's Google Places results now include data to indicate if a business displays that it’s wheelchair accessible.
For search_type=places on Google Maps, a business can have a wheelchair accessible icon or a crossed-off icon, indicating it’s not accessible. Scale SERP returns:
wheelchair_accessible = true / false
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For search_type=place_details requests with the data_cid parameter, Scale SERP will return:
wheelchair_accessibility object containing accessibility options such as seating, parking, restroom, and entrance.
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Places - Maps search results — read more
Place Details results — read more﻿
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New Feature
Scale SERP is ready to support you as you expand from just traditional SEO strategy into the rapidly developing world of GEO (Generative Engine Optimization) – optimizing for generative AI and answer engines. Scale SERP now provides Google AI Overview data (desktop, US only for now) to support your efforts in understanding and growing generative search performance.
-Adapt content: The new data can help you understand Search Algorithm changes so you can adjust their keyword strategies
-Optimize for AI-driven features: You get this data from a reliable source (us!) to run keywords at scale
How to Request AI Overview Data
-Add include_ai_overview=true as a parameter in your request
-Make sure domain is set to .com (or input a US location)
-Make sure you do not make it a mobile search (desktop only!)

Data Returned
ai_overview_banner - the banner
ai_overview_contents
type- header or list
text - content
ai_overview_sources
     source_title
     source_description
     source_url
     source_image
     source_name

Let us know if we can help you with AIO results!
﻿Read More﻿
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Enhancement
Google: Search – update to ad results
In an effort to make our parsing more efficient, resulting in faster response times and delivering more consistent results, we’ve updated the block_position field to return a number value across all object responses, including the ads array.
A new field, relative_block_position, has been added to the ads array. This field will replace the previous block_position functionality and will return a response of top or bottom.
﻿Read More﻿
September 2024
Update Type
Detail
New Feature
Inline Hotels is now supported for Google mobile search results!
Scale SERP now parses inline_hotels when device=mobile for iPhone and Android.
﻿Read More﻿
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July 2024
Update Type
Detail
New Feature
Google AI Overview Detection
Detects if the Google AI Overview is generated on the search results page. Add the include_ai_overview_check:true parameter in your GET request. ai_overview_included is set to true if the AI Overview is generated on the search page results. NOTE: This only checks for search results where the requestor is logged into a Google account. 
﻿Read More﻿
April 2024
Update Type
Detail
New Feature
Google Search: Discussions and Forums added to Scale SERP's search results
Google’s Discussions and Forums are now included in Scale SERP's search results. The Discussion and Forums object provides links to various forums and online discussions. For example, if you are searching "Planning a Disney vacation," Google will link you to discussions and forums to help you research the topic. The Scale SERP discussions_and_forums object returns the properties: discussion_title , link , source information and block_position in its results. 
﻿Read More﻿
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March 2024
Update Type
Detail
New Feature
Questions and Answers are now included in Scale SERP's Google results
Google’s Questions & Answers is a SERP feature that lists the sources for closely related questions and answers based on the question asked in a search query. Scale SERP's questions_and_answers object returns the properties: question , answer , votes and source in its results. 
﻿Read More﻿
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New Feature
Google Search: Explore Brands results available
Scale SERP now returns the explore_brands object in Google search results (desktop and mobile). The Explore Brands object lists suggested brands based on the search query with product descriptions and links to the product. Properties included are: title , description , link , image and description . Note: This feature is currently only available for engine=google . 
﻿Read More﻿
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July 2023
Update Type
Detail
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Meet Our Newest API! 🎉
We’ve just launched Backyard API , our real-time Lowe’s product data API and companion to BigBox API for home improvement data . Let us know what you think of our newest addition or if you need any help. As always, you can try it out free!
June 2023
Update Type
Detail
New Feature
Google Search: Shopping graph results available
Scale SERP can now return the shopping elements that appear in Search results (desktop and mobile) as shopping_graphs . This Google feature is currently available only for searches on google.com. 
﻿Read More﻿
Enhancement
Ad_carousel (sponsored) is now returned in Google Shopping search results 
Ad_carousel is an array of Sponsored Shopping Result objects found within the carousel. 
﻿Read More﻿
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April 2023
Update Type
Detail
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Business Update
As a result of significant growth, our infrastructure — namely the dynamic routing of traffic to accommodate high volume customers — has recently required updates. Reworking architecture patterns and proxy configurations has taken us a fair amount of time, which in turn has led to some slower customer issue resolution. 
We'd like to assure you that we’ve identified and corrected the infrastructural shortcomings, and the outcome is a 50% increase in infrastructure and proxy capacity. We apologize for the potential business interruptions you may have experienced over the last couple months. Our aim is to earn your trust back and continue to support the realization of your business goals. Please don’t hesitate to get in touch if you require further information.
Feburary 2023
Update Type
Detail
Enhancement
Geo-target by latitude and longitude for Google searches
Scale SERP can now target Google searches by latitude and longitude. Location:lat:37.32646,lon:-121.80163 
Make sure to include the gl & hl parameters. 
﻿Read More﻿
November 2022
Update Type
Detail
Enhancement
Live and Video result types added for Google Top Stories
Two new boolean properties video and live have been added to top_stories results. True if a top story is video format, False if not. And True when a top story is a live video, False if not.
﻿Read More﻿
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July 2022
Update Type
Detail
Enhancement
Search Tabs added to organic SERP results
A search_tabs array property has been added to the search_information object for organic SERP pages. This new property shows which search result types (i.e. Maps, Images, News etc) are available for the given query. 
﻿Read More﻿
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Enhancement
Scholarly Articles returned for organic web searches
A new field scholarly_articles has been added to the APIs organic web search results to expose the Scholarly Articles section (containing links to Google Scholar) at the top of the SERP. 
﻿Read More﻿
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June 2022
Update Type
Detail
New Feature
Support for custom S3-compatible object stores in Destinations
It's now possible to specify a custom S3 endpoint to have Destinations upload Result Sets to any S3 compatible object store. 
﻿Read More﻿
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May 2022
Update Type
Detail
Enhancement
Typical Prices from Across the Web parsed for Google Products
A new property for Google Product parsing has been added - typical_prices_across_web . The property shows the low and high price values, parsed with currency values. 
﻿Read More﻿
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April 2022
Update Type
Detail
Enhancement
Enhanced Film Info parsing
A new film_info object has been added to the organic web search parsing to extract detailed information about film listings, including title, genre, reviews, VOD services etc. 
﻿Read More﻿
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Feburary 2022
Update Type
Detail
New Feature
Inline Recipes returned in Google web results 
A new inline_recipes property has been added to regular Google organic web search results to return the food recipe data shown inline with organic search results. 
﻿Read More﻿
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Enhancement
Enhanced "about this result" Google organic results parsing
The about_this_result parsing has been updated to extract the "search terms" and "related terms" sections of the result. 
﻿Read More
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January 2022
Update Type
Detail
New Feature
Nested Results added to organic results parsing
A new nested_results array, showing any results nested under an organic result, has been added to objects in the organic_results array for regular web search results. 
﻿Read More﻿
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December 2021
Update Type
Detail
Enhancement
HTML review body added to Place Reviews results
The full HTML body of the review has been added to search_type=place_reviews responses to allow customized parsing of the HTML content. 
﻿Read More﻿
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November 2021
Update Type
Detail
Enhancement
Select all CSV Fields
We have added Select All / Select None options to quickly select all CSV fields in the Batch editor and API Playground to make choosing CSV fields much quicker. 
﻿Read More﻿
September 2021
Update Type
Detail
Enhancement
"has_product_page" property added to Shopping results
A new boolean proper has_product_page has been added to search_type=shopping results. When has_product_page=true you may use the id property in a subsequent search_type=product requests' product_id field to request data from that individual product's landing page. 
Not all results on Google Shopping have an individual product landing page, so you can use the has_product_page property to determine whether a product page is available. 
﻿Read More﻿
Enhancement
Video results - "date_utc" and "domain" fields added
Two news fields have been added to the Google Video results - domain and date_utc (date UTC is an API-parsed ISO timestamp for the relative date time - i.e. "5 hours ago" shown next to the Google Video result). 
﻿Read More﻿
New Feature
"Related Products" added to the Google Products API results
Related Products, as shown in the carousel on the Google Product landing page, have been added to the search_type=product request. Price, rating, link, image and product title are retrieved.
﻿Read More﻿
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Enhancement
Filter Batches by Last Run date
The Batches List API has been updated to allow sorting Batches by last_run date. You can also now filter the Batches by date using the last_run_before and last_run_after request parameters.The Batches Dashboard has also been updated to show the Last Run date for each Batch. 
﻿Read More﻿
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August 2021
Update Type
Detail
Enhancement
Per-minute Batch scheduling improvements
The Per X Minutes Batch scheduling options have been extended to allow you to run Batches on a "Per X Minute" schedule restricted to specific hours of the day and days of the week or month.The schedule_hours , schedule_days_of_week and schedule_days_of_month can now be used with schedule_type=minutes Batches for additional flexibility.
This allows for scenarios such as "run this Batch every 5 minutes, between 9am and 5pm, on weekdays only". 
﻿Read More﻿
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New Feature
Run Batches on a per-minute schedule
Batches can now be scheduled on a per-minute basis, in addition to the existing hourly, daily, weekly and monthly schedules.Set schedule_type=minutes when creating your Batch and specify the per-minute schedule using the schedule_minutes parameter.Per-minute schedules of every minute up to every hour are supported. 
﻿Read More﻿
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New Feature
Account Balance added to Account API
The Account API has been updated to include your current Account Balance in the account_balance_usd property. Your Account Balance is used to settle any Overage charges (to avoid multiple small overage charges being made to your payment card). You can top up your Account Balance at any time on the Account page of the Dashboard. 
﻿Read More﻿
New Feature
Grouped "related searches"
Scale SERP will now return expanded related searches (in addition to the standard related searches already returned) that are grouped under a particular group heading. New properties have been added to the related searches array showing the group name and type. Regular related searches will have type=standard and grouped related searches will have type=group . When type=group then the group_name property is populated. 
﻿Read More﻿
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New Feature
Local Service Sponsored Ads parsing added
Local Service Ads parsing has been added to the API's response and is exposed in the local_service_ads property. Read More﻿
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Enhancement
Rich snippets attributes extraction
Parsing of the name/value pair attributes from the rich snippet section of organic results has been added to the API's parsing. 
﻿Read More﻿
﻿
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New Feature
New Batches API endpoint to Stop All queued and running Batches
The new Stop All Batches API endpoint allows you to stop all running and queued Batches on your account in one API call. Useful if you have accidentally started a large number of Batches and need a quick way to set them all back to idle . 
﻿Read More﻿
July 2021
Update Type
Detail
New Feature
Android and iPhone browsers available for mobile SERP parsing
The new mobile_type parameter allows you to choose to execute your device=mobile requests using an Android or iPhone mobile browser.
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We started publishing Product Updates in June 2021, please refer to update emails for updates before this date.
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Update Type	Detail
Enhancement	Find wheelchair accessibility info in Google Places results – Maps search and Place details Scale SERP's Google Places results now include data to indicate if a business displays that it’s wheelchair accessible. For search_type=places on Google Maps, a business can have a wheelchair accessible icon or a crossed-off icon, indicating it’s not accessible. Scale SERP returns: wheelchair_accessible = true / false For search_type=place_details requests with the data_cid parameter, Scale SERP will return: wheelchair_accessibility object containing accessibility options such as seating, parking, restroom, and entrance. Places - Maps search results — read more Place Details results — read more
New Feature	Scale SERP is ready to support you as you expand from just traditional SEO strategy into the rapidly developing world of GEO (Generative Engine Optimization) – optimizing for generative AI and answer engines. Scale SERP now provides Google AI Overview data (desktop, US only for now) to support your efforts in understanding and growing generative search performance. -Adapt content: The new data can help you understand Search Algorithm changes so you can adjust their keyword strategies -Optimize for AI-driven features: You get this data from a reliable source (us!) to run keywords at scale How to Request AI Overview Data -Add include_ai_overview=true as a parameter in your request -Make sure domain is set to .com (or input a US location) -Make sure you do not make it a mobile search (desktop only!) Data Returned ai_overview_banner - the banner ai_overview_contents type- header or list text - content ai_overview_sources source_title source_description source_url source_image source_name Let us know if we can help you with AIO results! Read More
Enhancement	Google: Search – update to ad results In an effort to make our parsing more efficient, resulting in faster response times and delivering more consistent results, we’ve updated the block_position field to return a number value across all object responses, including the ads array. A new field, relative_block_position, has been added to the ads array. This field will replace the previous block_position functionality and will return a response of top or bottom. Read More

Update Type	Detail
New Feature	Inline Hotels is now supported for Google mobile search results! Scale SERP now parses inline_hotels when device=mobile for iPhone and Android. Read More

Update Type	Detail
New Feature	Google AI Overview Detection Detects if the Google AI Overview is generated on the search results page. Add the include_ai_overview_check:true parameter in your GET request. ai_overview_included is set to true if the AI Overview is generated on the search page results. NOTE: This only checks for search results where the requestor is logged into a Google account. Read More

Update Type	Detail
New Feature	Google Search: Discussions and Forums added to Scale SERP's search results Google’s Discussions and Forums are now included in Scale SERP's search results. The Discussion and Forums object provides links to various forums and online discussions. For example, if you are searching "Planning a Disney vacation," Google will link you to discussions and forums to help you research the topic. The Scale SERP discussions_and_forums object returns the properties: discussion_title , link , source information and block_position in its results. Read More

Update Type	Detail
New Feature	Questions and Answers are now included in Scale SERP's Google results Google’s Questions & Answers is a SERP feature that lists the sources for closely related questions and answers based on the question asked in a search query. Scale SERP's questions_and_answers object returns the properties: question , answer , votes and source in its results. Read More
New Feature	Google Search: Explore Brands results available Scale SERP now returns the explore_brands object in Google search results (desktop and mobile). The Explore Brands object lists suggested brands based on the search query with product descriptions and links to the product. Properties included are: title , description , link , image and description . Note: This feature is currently only available for engine=google . Read More

Update Type	Detail
	Meet Our Newest API! 🎉 We’ve just launched Backyard API , our real-time Lowe’s product data API and companion to BigBox API for home improvement data . Let us know what you think of our newest addition or if you need any help. As always, you can try it out free!

Update Type	Detail
New Feature	Google Search: Shopping graph results available Scale SERP can now return the shopping elements that appear in Search results (desktop and mobile) as shopping_graphs . This Google feature is currently available only for searches on google.com. Read More
Enhancement	Ad_carousel (sponsored) is now returned in Google Shopping search results Ad_carousel is an array of Sponsored Shopping Result objects found within the carousel. Read More

Update Type	Detail
	Business Update As a result of significant growth, our infrastructure — namely the dynamic routing of traffic to accommodate high volume customers — has recently required updates. Reworking architecture patterns and proxy configurations has taken us a fair amount of time, which in turn has led to some slower customer issue resolution. We'd like to assure you that we’ve identified and corrected the infrastructural shortcomings, and the outcome is a 50% increase in infrastructure and proxy capacity. We apologize for the potential business interruptions you may have experienced over the last couple months. Our aim is to earn your trust back and continue to support the realization of your business goals. Please don’t hesitate to get in touch if you require further information.

Update Type	Detail
Enhancement	Geo-target by latitude and longitude for Google searches Scale SERP can now target Google searches by latitude and longitude. Location:lat:37.32646,lon:-121.80163 Make sure to include the gl & hl parameters. Read More

Update Type	Detail
Enhancement	Live and Video result types added for Google Top Stories Two new boolean properties video and live have been added to top_stories results. True if a top story is video format, False if not. And True when a top story is a live video, False if not. Read More

Update Type	Detail
Enhancement	Search Tabs added to organic SERP results A search_tabs array property has been added to the search_information object for organic SERP pages. This new property shows which search result types (i.e. Maps, Images, News etc) are available for the given query. Read More
Enhancement	Scholarly Articles returned for organic web searches A new field scholarly_articles has been added to the APIs organic web search results to expose the Scholarly Articles section (containing links to Google Scholar) at the top of the SERP. Read More

Update Type	Detail
New Feature	Support for custom S3-compatible object stores in Destinations It's now possible to specify a custom S3 endpoint to have Destinations upload Result Sets to any S3 compatible object store. Read More

Update Type	Detail
Enhancement	Typical Prices from Across the Web parsed for Google Products A new property for Google Product parsing has been added - typical_prices_across_web . The property shows the low and high price values, parsed with currency values. Read More

Update Type	Detail
Enhancement	Enhanced Film Info parsing A new film_info object has been added to the organic web search parsing to extract detailed information about film listings, including title, genre, reviews, VOD services etc. Read More

Update Type	Detail
New Feature	Inline Recipes returned in Google web results A new inline_recipes property has been added to regular Google organic web search results to return the food recipe data shown inline with organic search results. Read More
Enhancement	Enhanced "about this result" Google organic results parsing The about_this_result parsing has been updated to extract the "search terms" and "related terms" sections of the result. Read More

Update Type	Detail
New Feature	Nested Results added to organic results parsing A new nested_results array, showing any results nested under an organic result, has been added to objects in the organic_results array for regular web search results. Read More

Update Type	Detail
Enhancement	HTML review body added to Place Reviews results The full HTML body of the review has been added to search_type=place_reviews responses to allow customized parsing of the HTML content. Read More

Update Type	Detail
Enhancement	Select all CSV Fields We have added Select All / Select None options to quickly select all CSV fields in the Batch editor and API Playground to make choosing CSV fields much quicker. Read More

Update Type	Detail
Enhancement	"has_product_page" property added to Shopping results A new boolean proper has_product_page has been added to search_type=shopping results. When has_product_page=true you may use the id property in a subsequent search_type=product requests' product_id field to request data from that individual product's landing page. Not all results on Google Shopping have an individual product landing page, so you can use the has_product_page property to determine whether a product page is available. Read More
Enhancement	Video results - "date_utc" and "domain" fields added Two news fields have been added to the Google Video results - domain and date_utc (date UTC is an API-parsed ISO timestamp for the relative date time - i.e. "5 hours ago" shown next to the Google Video result). Read More
New Feature	"Related Products" added to the Google Products API results Related Products, as shown in the carousel on the Google Product landing page, have been added to the search_type=product request. Price, rating, link, image and product title are retrieved. Read More
Enhancement	Filter Batches by Last Run date The Batches List API has been updated to allow sorting Batches by last_run date. You can also now filter the Batches by date using the last_run_before and last_run_after request parameters.The Batches Dashboard has also been updated to show the Last Run date for each Batch. Read More

Update Type	Detail
Enhancement	Per-minute Batch scheduling improvements The Per X Minutes Batch scheduling options have been extended to allow you to run Batches on a "Per X Minute" schedule restricted to specific hours of the day and days of the week or month.The schedule_hours , schedule_days_of_week and schedule_days_of_month can now be used with schedule_type=minutes Batches for additional flexibility. This allows for scenarios such as "run this Batch every 5 minutes, between 9am and 5pm, on weekdays only". Read More
New Feature	Run Batches on a per-minute schedule Batches can now be scheduled on a per-minute basis, in addition to the existing hourly, daily, weekly and monthly schedules.Set schedule_type=minutes when creating your Batch and specify the per-minute schedule using the schedule_minutes parameter.Per-minute schedules of every minute up to every hour are supported. Read More
New Feature	Account Balance added to Account API The Account API has been updated to include your current Account Balance in the account_balance_usd property. Your Account Balance is used to settle any Overage charges (to avoid multiple small overage charges being made to your payment card). You can top up your Account Balance at any time on the Account page of the Dashboard. Read More
New Feature	Grouped "related searches" Scale SERP will now return expanded related searches (in addition to the standard related searches already returned) that are grouped under a particular group heading. New properties have been added to the related searches array showing the group name and type. Regular related searches will have type=standard and grouped related searches will have type=group . When type=group then the group_name property is populated. Read More
New Feature	Local Service Sponsored Ads parsing added Local Service Ads parsing has been added to the API's response and is exposed in the local_service_ads property. Read More
Enhancement	Rich snippets attributes extraction Parsing of the name/value pair attributes from the rich snippet section of organic results has been added to the API's parsing. Read More
New Feature	New Batches API endpoint to Stop All queued and running Batches The new Stop All Batches API endpoint allows you to stop all running and queued Batches on your account in one API call. Useful if you have accidentally started a large number of Batches and need a quick way to set them all back to idle . Read More

Update Type	Detail
New Feature	Android and iPhone browsers available for mobile SERP parsing The new mobile_type parameter allows you to choose to execute your device=mobile requests using an Android or iPhone mobile browser.

Updated 12 Nov 2024

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