Core APIs
...
Google
Google Places & Maps

Details

5min

Google Place Details Results

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SerpWow parses Place Details into the place_details object in the JSON output when the search_type=place_details request parameter is set and the data_id request parameter is set to a valid data_id as-returned by a search_type=places Places requests.

Google Place Details Results
Google Place Details Results


Below is an example of how the Place Details are represented in the SerpWow result JSON with the data_id request parameter

JSON



SerpWow returns the following properties for search_type=place_details requests with the data_id parameter:

Property

Type

Description

place_details

object

The Place Details object has the following properties:

  • title
  • number
  • The title of the place.



  • type
  • string
  • A type of the place.



  • category
  • string
  • A category of the place.



  • website
  • string
  • A website URL of the place, if shown.



  • description
  • string
  • A description of the place.



  • address
  • string
  • A address of the place.



  • phone
  • string
  • A phone number of the place.



  • rating
  • number
  • The customer rating of the place, out of 5.



  • reviews
  • number
  • The number of customer reviews the place has received.



  • unclaimed
  • boolean
  • Setto true when the Google My Business listing shown in the place result has not been "claimed" by the owner.



  • hours
  • array
  • An array of objects representing the opening hours of the Place. Each object contains a name and value string property.



  • opening_hours
  • array
  • An array of objects representing the opening hours of the Place in a more extensively parsed form.



  • people_also_search_for
  • array
  • An array of objects from the 'people also search for' section. Each object contains a name and category string property.



  • menu
  • array
  • An array of objects representing the available menus of the Place. Each object contains a text and link string property.



  • reservations
  • array
  • An array of objects representing the reservation links for Place. Each object contains a text and link string property.



  • order
  • array
  • An array of objects representing the ordering links for Place. Each object contains a text and link string property.



  • order_food
  • array
  • An array of objects representing the specific food-ordering links for Place. Each object contains a text and link string property.



  • known_attributes
  • array
  • Known Attributes Array An array of objects containing the known attributes shown on the place details page.
    • 
      1. attribute
      2. string
      3. The attribute name of the known attribute.
    • 
      1. value
      2. object
      3. An object containing a name and optional link property showing the value of the known attribute.
    • 
      1. name
      2. string
      3. The name of the known attribute.
    • 
      1. link
      2. string
      3. The link of the known attribute.
    • 
      1. value
      2. string
      3. The value of the known attribute.


Below is an example of how the Place Details are represented in the SerpWow result JSON with the data_cid request parameter.

JSON



SerpWow returns the following properties for search_type=place_details requests with the data_cid parameter:

Property

Type

Description

place_details

object

The Place Details object has the following properties:



  • data_id
  • string
  • Hexidecimal-encoded ID useful for some SEO applications.



  • data_cid
  • number
  • The cid of the place result. A CID (Customer ID Number) is a unique identifier Google assigns to a specific business entity.



  • title
  • number
  • The title of the place.



  • address
  • string
  • A address of the place.



  • address_breakdown
  • object
  • addres breakdown Array An array of objects containing the address broken down
    • 
    • 
      1. address
      2. string
      3. the address
    • 
      1. city
      2. string
      3. the city
    • 
      1. state
      2. string
      3. the state
    • 
      1. zipcode
      2. string
      3. the zip code
    • 
      1. country
      2. string
      3. the country



  • website
  • string
  • A website URL of the place, if shown.



  • rating
  • number
  • The customer rating of the place, out of 5.



  • reviews
  • number
  • The number of customer reviews the place has received.



  • type
  • string
  • A type of the place.



  • category
  • string
  • A category of the place.



  • categories
  • object
  • An array with multiple categories of the entity.



  • description
  • string
  • A description of the place.



  • phone
  • string
  • A phone number of the place.



  • unclaimed
  • boolean
  • Set to true when the Google My Business listing shown in the place result has not been "claimed" by the owner.



  • hours
  • array
  • An array of objects representing the opening hours of the Place. Each object contains a name and value string property.



  • opening_hours
  • array
  • An array of objects representing the opening hours of the Place in a more extensively parsed form.

-

  • wheelchair_accessibility
  • object
  • An object containing accessibility options such as seating, parking, restroom, and entrance



  • gps_coordinates
  • object
  • An object containing latitutde and longitude number properties being the lat and long of the place result



  • knowledge_graph_id
  • string
  • The unique knowledge graph identifier for the entity



  • business_availability_modes
  • array
  • business availability array An array of objects containing the known business attributes shown on the place details page.
    • 
    • 
      1. text
      2. string
      3. the business attributes, a unique descriptor such as 'outdoor seating', or 'takeout'
    • 
      1. id
      2. string
      3. the id of the business attribute



  • rating_breakdown
  • array
  • rating_breakdown Array An array of objects containing the ratings breakdown of the business
    • 
    • 
      1. one_star
      2. number
      3. the total number of one star ratings
    • 
      1. two_star
      2. number
      3. the total number of one star ratings
    • 





Next Steps      Google Place Details Parameters

Updated 23 Oct 2024
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