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Baidu Search Results

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SerpWow parses Baidu search results when the engine=baidu request parameter is set.

Baidu Search Results
Baidu Search Results


Below is an example of how Baidu search results are represented in the SerpWow result JSON:

JSON



SerpWow returns the following properties for engine=baidu requests:

Property

Type

Description

organic_results

array

An array of Organic Result objects, containing each of the organic results returned. The Organic Result object has the following properties:

  • position
  • number
  • The position of the organic result on the current page.



  • title
  • string
  • The title of the organic result.



  • link
  • string
  • A link to the organic result.



  • domain
  • string
  • The domain of the link to the organic result.



  • displayed_link
  • string
  • The displayed (visual) link shown next to the organic result.



  • url
  • string
  • The destination url for the organic result.



  • snippet
  • string
  • The snippet text of the organic result.



  • sitelinks
  • object
  • Sitelinks Object An object containing the sitelinks shown next to the organic search result:
    • 

      Document image
      
    • 
      1. inline
      2. array
      3. An array of objects containing title and link properties being the title and link of the inline sitelink.

ads

array

An array of Ads objects, containing each of the sponsored ads shown on the Baidu SERP. The Ad object has the following properties:

  • position
  • number
  • The position of the ad result within the ads on the current page.



  • title
  • string
  • The title text of the ad.



  • tracking_link
  • string
  • The tracking link that is followed when the Ad is clicked.



  • displayed_link
  • string
  • The displayed (visual) link shown in the ad.



  • description
  • string
  • The descriptive text of the ad.



  • block_position
  • string
  • The position of ad block this ad belongs to on the Baidu SERP page. Can be set to top or bottom .

pagination

object

An object containing details of the pagination section of the page.

  • current
  • number
  • The current page number, if shown.



  • next
  • string
  • The Baidu URL of the next page of results.



  • other_pages
  • object
  • An object containing details of the other pages shown on the results page. The object is keyed by the other page number, with the value being the Baidu URL to the page.


Next Steps      Baidu Search Parameters

Updated 15 Aug 2024
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